Nintendo has published guidelines on using Animal Crossing to promote business

Due to the great popularity of Animal Crossing: New Horizons more and more companies are actively using the game or its materials to promote their brands. In this regard, Nintendo has published a list of recommendations and prohibitions for business owners.Information about this appeared on the official Nintendo website.

The company is not against other businesses using Animal Crossing: New Horizons for its own purposes, however, insists that their actions comply with the rules of the game and its age rating (3+).

List of allowed activitiesShare your own designs and dream addresses with other players.

• Invite other players to your island.
• Upload screenshots and videos from the game to “family” sites and social networks.
• List of prohibited actions

Create content that can be regarded as vulgar, discriminatory or offensive.

• It is also prohibited to use the game for political purposes.Share false information about the game and mislead users, including saying that the company’s actions are approved by Nintendo.
• Use the game as a marketing platform and redirect users to external sites.
• This also includes store pages, sweepstakes, calls to subscribe to social networks, etc.Get financial benefits from using the game: sell your designs and earn money from advertising that uses content from Animal Crossing.
• Thus, it will now be more difficult for various organizations to promote their brands or products through the game.

If earlier some companies used Animal Crossing to advertise their events or even vacancies, and in October Joe Biden’s headquarters created its own island in Animal Crossing, now there may be problems with this.

Also on the topic:

• Animal Crossing: New Horizons has become the second best-selling game in Japanese history in just a few monthsNintendo’s half-year profit exceeded $2 billion.
• This is 243% more than a year agoSales of the new Animal Crossing in four months approached the sales of Red Dead Redemption 2 in two years
• Is there any news?