An advertisement for cosmetics appeared in the urban fantasy Elvenar

German InnoGames has come up with an original way to embed advertising in their games. For three weeks, Elvenar characters will use MAC cosmetics. At the same time, representatives of MAC Cosmetics will tell their audience how to create an image in the style of Elvenar.

This is reported by VentureBeat. Starting today and ending on November 11, players of the urban fantasy strategy Elvenar will be able to paint their characters with branded cosmetics.

If desired, fans of the game will be able to repeat the makeup in the real world — MAC Cosmetics will share tips on how to do it. Some of the company’s artists have already posted relevant instructions on social networks.

One of the examples of makeup in the image of an elf from Elvenar
According to the companies, such cooperation seemed natural to them, they say, both brands share the same values: diversity, inclusivity and creativity.

But there is a caveat: usually the target audience of games in the spirit of Elvenar is men. It is unclear how they will react to the advertising, designed primarily for girls, who are usually considered in the mobile CA for more casual products.

Elvenar is an online urban planning simulator released in 2015 by the German developer and publisher InnoGames. You can launch the title through a browser or an Android application.

By the way, product placement in games is not so rare. For example, the power engineer Monster Energy appeared in the third-person action Death Stranding.

Also on the topic:

• German InnoGames earned $1.1 billion. Mobile games bring her the main incomeIn NBA 2K21, there are video inserts with ads that cannot be missed
• Elijah Wood starred in an ad for the mobile RPG AFK Arena
• Is there any news?