Activision Blizzard will start collecting feedback on advertising from selected users
Activision Blizzard wants to make its marketing more effective at the expense of selected players. The company has created a closed community from which it can receive feedback directly.
The popular mobile franchise King
This was reported by the marketing cell of Activision Blizzard Media.
We emphasize: only the mobile industry is mentioned. It can be assumed that the work of the community will affect at least King products. This is hinted at by the name King’s Council (“Royal Council”).
With the help of King’s Council, the publisher wants to achieve several goals:
- to study in depth the capabilities of brands;
- quickly test new advertising offers;
- better understand not only the player, but also the current trends in the mobile games industry.
King's Council is an opportunity for players to share their feedback and opinions, and for us to understand with certainty what is best for them and for our marketing partners. President of Activision Blizzard Media
Note that Activision Blizzard itself will invite the “most active and loyal” users of its games to the community. No clearer selection criteria were reported.
According to the publisher’s latest report, the MAU of the publisher’s projects now stands at 316 million players. King titles account for 247 million of this amount.
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