ironSource advertising network sold its minority stake for $400 million
The minor share of the ironSource advertising network was bought for $ 400 million. By the end of the year, the revenue of this platform for the promotion of mobile titles, including, will reach $ 1 billion.
According to Gamesindustry.biz, the buyer of the shares was CVC Funds. It is a private equity firm that ironSource calls its “ideal partner for global expansion.” At the same time, the deal with the advertising network opened the way for CVC Funds to enter the Israeli technology market.
The Tel Aviv-based startup ironSource has been around for 10 years. As previously reported App2Top.ru , it can enter the top three main channels for promoting mobile games* if it overtakes AppLovin. From January to June of this year, the share of ironSource in game installations increased by 32%.
* Google and Facebook are still the largest channels.
Let’s add that the network is actively investing in technological solutions that relate to advertising, marketing and analytics in the gaming market.
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