AdMob started tracking data on IAP and subscriptions
Google has supplemented the AdMob advertising platform with new tools. In particular, I have implemented more detailed reporting on monetization on iOS and Android.
AdMob has started collecting and analyzing data not only on in-game advertising. Developers now have access to reports on IAP (so far only for iOS devices) and subscriptions. Interaction with rewarded ads is also now tracked across AdMob and third-party resources.
All this information is combined on a special panel, writes PocketGamer. They can be sorted by application, type of monetization and country. Interactive graphs of application monetization (showing RPM) were also placed here.
In total, the innovations will help to evaluate the effectiveness of the selected monetization model and, if desired, adjust it.
To access AdMob updates, you need to download a new SDK (Android SDK 18.1.0 and iOS SDK 7.44 or later versions).
Also on the topic:
