Belka Games has attracted strategic investments from AppLovin

Belarusian studio Belka Games has announced a deal with marketing company AppLovin. Now the parties are strategic partners.

The terms of the agreements are not specified. It is only known that Belka Games will receive “strategic investments” from AppLovin. It is also clarified that Belka Games will remain an independent company with the same management.

AppLovin’s interest in the Belarusian team is due to its rapid growth. The audience of Belka Games has increased 5 times in the last two years alone, and revenues have increased 7 times.

The central projects of Belka Games today are match-3 “Watchmaker” and the Funky Bay farm. Both games earn well. “Watchmaker” was included in the top 100 highest-grossing US games on Google Play this August.

For Belka Games, the partnership with AppLovin is an opportunity to increase the current growth rate. But we are also talking about obtaining marketing expertise. AppLovin is a company that primarily specializes in the development of technologies for the promotion of games.

This is not the first big deal for AppLovin. As part of the announcement, the company officially announced two more investments that took place earlier:

• In 2019, the marketing company “strategically invested” in Firecraft Studios. Her match-3 Matchington Mansion has been in the top 10 highest-grossing puzzles in the USA on iOS since the beginning of the year;
• In 2018 AppLovin invested in the PeopleFun team. The studio is known for the word game Wordscapes, which has been in the top 100 highest-grossing games in the USA since September last year.

By the way, AppLovin also has its own game publisher Lion Studios. The latter specializes in launching hyper—casual projects (among the central releases are Happy Glass and Love Balls).

Also on the topic:

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• Belarusian Belka Games has joined the Leda Games team