Kefir spends about a million dollars a month to promote Last Day on Earth
In the two years since the release, downloads of Last Day on Earth have reached the 130 million mark. Moreover, most of them — 80% — fell on Google Play.
The Kefir developer company told about this yesterday, August 19, at Habr. She also noted that the core audience of the game is men from 15 to 40 years old who love the zombie apocalypse setting and the survival genre.
95% of the game’s revenue is generated by in-app purchases. The remaining 5% is video advertising. Exactly how much Last Day on Earth earns is not reported in the post. However, it is said about “several million” (according to the assessment of the analytical service DataMagic, the game earned $ 2.4 million in July).
But the representative of Kefir calls advertising expenses. The average monthly budget of Last Day on Earth for attracting users is about one million dollars.
Recall that the Android version of Last Day on Earth was released in May 2017. The project became one of the brightest Russian releases of that year, not only because of high peak sales (the game then earned up to $ 7.2 million per month), but also because of the development history. It was created by 15 people in just 62 working days.
Also on the topic:
