A report by Felix Braberg from Adikteev. The speaker shared 10 rules for creating a playable advertisement, which the team formulated during the creation of more than 480 playable integrations this year.
Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million