Video: prospects of mobile marketing according to Google

Presentation by Olesya Kozlovskaya and Arseniy Alikhanov from Google. The speakers highlighted the main trends that flashed especially brightly in 2018 – hyper-casual, automation, creatives, machine learning.

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Analytics: Revenue of Last War: Survival has approached one billion dollars

Last War: Survival is a mobile strategy game set in a zombie apocalypse, developed by the Singaporean company First Fun. The game was released in July 2023. According to the analytics firm Sensor Tower, since its release, Last War: Survival has generated over $900 million