Tilting Point will spend $132 million annually to promote partner games
Publisher Tilting Point, created by natives of Electronic Arts, announced that it will invest $132 million each year in mobile developers’ games, helping them to increase the app’s findability and get more traffic.
Tilting Point has been operating on the market since 2016, the main asset of the company is the Game Alliance fund, which is engaged in attracting users. The Fund helps partners optimize processes by reducing the cost of installing a title (CPI metric – how much you have to spend to attract a user to the game) and increasing its lifetime value (LTV metric – how much a player will spend on in-game purchases while he has the app installed).
At first, the fund’s budget was $12 million. Among the fund’s partners were Alexander Winn, whose TerraGenesis strategy increased its revenue tenfold, and Third Time Games – the revenue of its horse racing game Photo Finish increased 32 times.
Also, Tilting Point collaborated with already promoted projects. For example, the company’s fund invested $18 million in the Food Truck Chef simulator, although the game was already a hit at that time – it was downloaded three million times in the first ten days.
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