SuperData: Mobile AR games are better to monetize with advertising
The analytical company SuperData considers advertising the best way to earn money for creators of mobile games and applications in augmented reality. This is due to the peculiarities of the format of AR applications, the researchers believe.
SuperData makes the following arguments in favor of AR advertising.
AR game sessions are too short to force the player to spend money on in-game purchases
A popular way to monetize mobile games through in-game purchases will not work in AR due to the fact that gamers do not spend enough time in them to want to buy something.
According to the company, 35% of users of augmented reality applications usually do not use augmented reality mode for longer than 10 minutes.
The highest-grossing AR game Pokémon GO is an exception to this rule, because the AR function in it is required by players periodically and does not take much time.
AR advertising is already in demand by many companies
Augmented reality has already been used to promote such major brands as IKEA and Sony. SuperData believes that in the near future AR advertising will become one of the important marketing tools.
Developers of augmented reality games and applications can make money from this by putting branded content into their products.
If they approach this task creatively, then everyone will benefit — users will take a break from boring advertising, and brands will increase their visibility.
The AR Application Market today
According to SuperData, the potential audience of AR applications already has hundreds of millions of users around the world.
In 2017, AR apps and games generated $1.7 billion in user purchases, with 84% of this amount coming from Niantic’s Pokémon GO mobile hit.
The amount of purchases by users of AR applications in 2017, SuperDataAlso on the topic:
SuperData: VR game revenues will grow 10 times in 3 years
