Facebook: Most mobile gamers don't mind ads in free-to-play games
According to a Facebook study, 57% of mobile players who do not pay for disabling ads in mobile games agree to see it there and on, as long as the titles remain free.
The survey showed that gamers consciously choose a frituplay with advertising monetization and do not object to displaying ads because they understand that in this case they, developers, and advertisers win.
In the USA, the share of those who prefer frituplays with advertising to premium games reaches 70%.
Rewarded videos remain the preferred type of video advertising in mobile games. 71% of respondents called them their favorite method of “paying” for content.
Respondents also claim that rewarded advertising encourages them to make in-game purchases and pay attention to the advertised products.
In the US, more than half (54%) of respondents said they would rather watch an advertising video than buy a paid title. In addition, 46% of American advertisers from the survey participants reported that they prefer rewarded advertising to all other types of promotion.
During the survey on the attitude to mobile advertising, the social network interviewed more than 100 advertisers, 400 developers and 6 thousand gamers from December 2016 to May 2017. Facebook clarifies that 55% of the audience of survey participants were women.
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