Gismart has tripled LTV by adding a game mode to the project
How can I increase LTV if the application has been on the market for several years and has stopped developing? Gismart managed to do this by turning the music app into a game about drums.
One of the most difficult questions for a developer: how to increase earnings from the project and maintain users’ attention to the product for a long time. The answer may depend on hundreds of factors.
If the age of the application is approaching the period of existence of an extremely dynamic mobile market, then for many the logical solution to the problem will be the closure of the project. They say, he has outlived his time.
Gismart decided to go the other way. The developers undertook to return the audience’s interest in their WeDrum project by completely changing the concept of the product, turning it into a game.
Initially, WeDrum was a drum simulator application. The user could choose a suitable drum kit, adjust the sound of the cymbals, turn on the metronome and, accordingly, try to play something.
The original WeDrum
In October, the company released a large-scale update that turned the simulator, in which the user himself decided what and how to play, into a mobile analogue of Guitar Hero about drums.
There is a pool of compositions and a mode where the player must tap on a particular drum in time.
WeDrum after the update
The result of the innovation was a twofold increase in the session time.
As for LTV, this WeDrum metric has tripled.
The transformation of the simulator into a game took place within the framework of the new Gismart strategy. At the end of last year, the company, which previously specialized in musical instrument simulation applications, announced its ambitions to enter the gaming market.
The result of the new strategy was the relaunch of not only WeDrum, but also the Piano application in game quality. Partly thanks to the update, the latter entered the Top 10 most downloaded games in February 2017.
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