White Nights St. Petersburg 2017: Appodeal on the main trends of mobile monetization

A report by Natalia Portier from Appodeal. She spoke about the main trends of mobile monetization. How much money can advertising in the game bring? How do formats and gameplay relate? What is the difference between different advertising networks and how to properly evaluate their effectiveness?

Natalie Portier, Appodeal from White Nights Conference

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