Black Myth: Wukong tops 25 million copies sold as its merchandise sales skyrocket in China
Consumer interest in the Black Myth: Wukong IP remains strong, with merchandise sales for Game Science’s blockbuster rising in China.
As Niko Partners spotted in its latest newsletter, Alibaba’s platform Tmall recently launched a dedicated e-store for Black Myth: Wukong. It has over 30 categories of branded goods like figurines and accessories.
According to Yicai Global, the official flagship store for Wukong generated 3 million yuan ($410k) in sales within just three days of its opening. Six categories have already sold out, with high demand extending delivery times for some items to “within 90 days.”
In addition to partnering with Tmall, developer Game Science also formed a dedicated team to “design, make, and market Black Myth: Wukong merchandise.”
Niko Partners also mentioned that Black Myth: Wukong has sold over 25 million units globally since its August 2024 launch. Below are the major sales milestones for the game:
- 10 million copies sold — in three days;
- 18 million copies sold — in two weeks;
- 20 million copies sold — in its first month.
It is unclear how players are distributed across regions, but the majority of Wukong’s sales were certainly domestic. According to Niko Partners director of research and insights Daniel Ahmad, about 25% of the total came outside China (as of September 2024). GameDiscoverCo estimated that the game attracted over 3.5 million PS5 players in China.
However, the global success of Game Science’s breakthrough hit is also undeniable. According to, Black Myth: Wukong was the biggest Steam release of 2024 both in units sold and gross revenue, outperforming other titles like Palworld, Helldivers 2, Path of Exile 2, Warhammer 40k: Space Marine 2, and Call of Duty: Black Ops 6.
It also won the Best Action Game and Play’s Voice awards at TGA 2024. Black Myth: Wukong was named the Game of the Year by 26 media outlets and awards events — behind only Balatro (28), Final Fantasy VII Rebirth (38), and Astro Bot (110).