Snap Games: "200 million people have played mini-games on Snapchat in two years"

The WN Conference in Moscow continues, and today Callum Carmichael, the head of Snap‘s gaming direction, was the first to speak at it. He spoke about “hypersocial” games on Snapchat — what results they achieve and what platform features developers can use.

Callum Carmichael
At the beginning of the speech, Carmichael shared a couple of figures about the whole Snapchat.

• According to him, the monthly audience of the service exceeds 500 million people. Many of them live in the USA. Almost half of American users are over 25 years old.

• Snap launched Snap Games in 2019. This is a gaming platform that allows Snapchat users to instantly launch games right inside the app.
• The company calls titles for its platform “hypersocial”. The user’s friends receive notifications every time they log into the game. They can join him for a joint passage and communicate with each other by voice and text during the game.
• Over two years, 200 million people have played Snapchat games.

• One of the features of Snapchat games is that you can add so—called bitmoji to them. These are three-dimensional cartoon avatars of gamers. As Carmichael notes, users with bitmozhdi spend twice as much time playing games.

• For example, this result was achieved by Mojiworks studio with its Ready Chef Go title. Carmichael also noted that over the entire existence of the game on the Snapchat platform, 65 million people have played it.

• Another example of a successful game is Aquapark.io from Voodoo. In six months, its audience has grown to 45 million people. You can also play with bitmoji.

• Gismart also launched its games on the platform. The combined audience of her three projects exceeded 90 million users (you can read in detail about how the cooperation between Snap and Gismart took place in this material).

• With developers who want to make games for Snapchat, the company is ready to share Snap Kit. Carmichael warns that while the toolkit is fully ready only for Unity developers. But he does not rule out that in the future the company will be able to upgrade it for studios whose games run on other engines.