Playtika invests $400 million in Israeli entertainment startups
The Playtika social casino factory has announced the launch of a new division – Playtika Growth Investments. It is going to invest up to $400 million in companies from Israel that are engaged in entertainment or consumer-oriented business.
The new department is interested only in those companies that have either already entered the plus, or are on the way to it. The projects of future partners will be promoted by the marketing teams of Playtika. The company also promised the help of its specialists in analytics, monetization and product development.
Since its founding in 2010, the company has already spent $300 million on acquisitions and acquisitions. In 2016, it was bought by the Chinese Giant Network Group for $4.4 billion.
Playtika is one of the most successful developers on the social casino market. Its main blockbuster is mobile Slotomania, which consistently ranks among the Top 20 most earning apps in the US on the App Store and Google Play.
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