Ubisoft's quarterly revenue has plummeted by half, but Assassin's Creed Shadows is being pre-ordered very well
The third fiscal quarter ending on December 31, 2024, was not particularly successful for Ubisoft. The French company reported a decline in all key metrics. Nevertheless, it is satisfied with the pre-order volume of Assassin’s Creed Shadows.
Assassin’s Creed Shadows
- Ubisoft's revenue for the quarter was €318.1 million, which represents a 47.5% decrease from the previous year.
- Ubisoft’s net bookings fell by 51.8%, amounting to €301.8 million.
- The majority of Ubisoft's bookings came from its older games, totaling €268.1 million. The previous year, revenue from these was higher at €359.9 million.
- Digital sales, including digital game copies, DLC, microtransactions, subscriptions, and so on, accounted for 85.3% of bookings.
Ubisoft Revenue and Bookings
- The primary market for Ubisoft remained North America, which accounted for 49% of bookings. Europe was the second largest, with a share of 35%.
Ubisoft Revenue Distribution by Region
- Console games traditionally generated the most revenue for Ubisoft, but the share of bookings from them dropped from 62% to 54%. The share from PC games also fell—from 30% to 26%. However, the share of mobile game bookings increased—from 5% to 10%.
Ubisoft Revenue Distribution by Platform
- At the end of 2024, Ubisoft’s monthly active audience for console and PC games totaled 36 million people.
- For the entire fiscal year, Ubisoft plans to earn €1.9 billion.
- Ubisoft is heavily betting on Assassin’s Creed Shadows. The company believes the game could achieve the second-highest launch in the series. Currently, pre-orders for Assassin’s Creed Shadows are at the level of Assassin’s Creed Odyssey.
- Ubisoft is continuing its restructuring efforts and cutting expenses. The process is progressing even ahead of schedule.