Pokémon GO revenue reached $5 billion. On average, the game generates $1 billion annually

Pokémon GO developers can boast of a new achievement. In total, in the five years since the release, the game’s revenue has reached $ 5 billion, according to analysts from Sensor Tower. Thus, the Niantic AR project manages to generate an average of $1 billion annually, while regularly increasing revenue.Key data

Pokémon GO remains the leader in the category of mobile AR games.

• In the first half of 2021 alone, she earned $641.6 million. This is the best start of the year for the Niantic game — an increase of 34% year-on-year and 130% compared to the first half of 2017.At the same time, the remaining AR titles remain strongly from Pokémon GO in terms of revenue.
• For comparison, the closest competitor in the face of Dragon Quest Walk earned $261 million in the first half of 2021.Expenses of Pokémon GO players for the first half of 2017-2021.

Last year turned out to be a record for the game in terms of revenue.

• She earned $1.3 billion, which is 41% more compared to 2019. The growth is largely due to the addition of new mechanics that allowed people to catch Pokemon without leaving home.Pokémon GO earned the most money in the USA — $1.9 billion (36.6% of total revenue).
• Japan (32%) and Germany (5.4%) are next.Google Play is the leader among the platforms, in which revenue for the entire period of operation amounted to $2.7 billion (52.8% of total revenue).
• The remaining part falls on the App Store.The total number of Pokémon GO downloads was approximately 632 million.
• In the first place in downloads is the USA (18.3% of all downloads). The top three also include Brazil and India.Important: here, by revenue, we mean the amount that users have left in the game for five years, and not how much its developer actually got into their hands.