ZiMAD will donate more than $25 thousand to hospitals as part of a charity event

Part of this amount was collected with the help of Magic Jigsaw Puzzles players.

As told App2Top.ru a representative of the ZiMAD company, in mid-April, a week-long campaign “Let’s help doctors” was launched in the Magic Jigsaw Puzzles game.

The developer offered users to purchase special IAPs in the form of puzzle packs. All the money received from the sale of these IAPs, as well as an additional amount of $ 20 thousand from the budget of the company itself, ZiMAD promised to transfer to hospitals currently struggling with coronavirus.

During the campaign, the players showed great activity. The promotional revenue turned out to be three times more than usual at the event. The graphs below show that users were more active in buying additional content as part of the “Let’s Help Doctors” campaign than during the Easter campaign a week earlier.

In total, the players spent more than $ 5 thousand on special content. Together with the donation of ZiMAD itself, the total amount that will be transferred to the New York network of Mount Sinai hospitals (Mount Sinai) will amount to more than $ 25 thousand.

Previously, companies such as MyTona, Playrix, Playgendary, EasyBrain, Belka Games and others also reported on the transfer of money to hospitals.

Also on the topic:

• MyTona, together with partners, will donate 45 million rubles ($0.5 million) to hospitals for lung ventilation devicesPlayrix will allocate $1.3 million to the regions of Russia and Ukraine for the purchase of medical equipment
• Belka Games to send $50,000 to doctors in Minsk fighting coronavirus
• Is there any news?