In 2018, console sales in Russia jumped by 31%
The united company Svyaznoy | Euroset shared how many consoles were sold in Russia last year.
- In total, 620 thousand consoles were sold.
- Sales in monetary terms amounted to 12.5 billion rubles.
- The growth in both unit and monetary terms was 31%.
- The main driver of sales growth is the Nintendo Switch console: in units, its sales increased by 87%, in money — by 79%.
- The PlayStation 4 became the leader in sales. She is responsible for 62% of all sales. Xbox One is in second place with 12%, and Nintendo Switch is in third place with 6%.
Also in his press release, Svyaznoy | Euroset noted that the most popular bundle in Russia in 2018 was “PS4 Slim + Horizon Zero Dawn + God of War 3 + Uncharted 4 + 3 months subscription to PS Plus” (in the picture just above). The console with three key exclusives costs 26 thousand rubles on the official Sony website.
Earlier, the good dynamics of the console market was also reported by “M.Video”. However, according to her data, the dynamics of sales of the Nintendo Switch was higher. According to the assessment of the annual dynamics of the entire market, both retailers converge.
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