Sales of Nintendo consoles in Russia increased by 250%

In the first half of 2018, Nintendo in Russia sold 250% more video game consoles in units than a year earlier. About this in the comments for App2Top.ru told the group of companies “M.Video-El Dorado”.

In terms of money, Nintendo’s sales also increased significantly — by 137%. Active demand was observed not only for the Switch console, which is the main one for the company today, but also for the 3DS series of devices that has been on the market for a long time.

Thanks to this, Nintendo consoles in the first half of the year became one of the growth drivers of the Russian game consoles market. According to “M.Video-Eldorado”, the latter grew by 34% in pieces and by 36% in money compared to the same period last year.

However, sales of other consoles were also growing. Demand for Sony products grew by 25% in pieces and by 31% in money. Demand for Microsoft consoles increased by 29% in money and by 4% in pieces.

The group of companies explains the good dynamics of the market by a series of strong console releases, as well as the interest of buyers in limited versions, special editions and bundles of consoles with games.

As an example, “M.Video-Eldorado” provides the following information: “Several bundles got into the top [consoles] in popularity for the first half of the year, for example, the bundle “PS4 Slim + Horizon Zero Dawn + God of war 3 + Uncharted 4 + 3 months PS Plus subscription”.

Also on the topic:

• M.Video: the market of game consoles is growing in RussiaIn Russia, consoles and games for them earned ₽3.4 billion in the first quarter of 2018
• Source: “M.

Video-El Dorado”