Contest of Champions revenue increased by 384% due to the release of the Marvel franchise movie

The revenues of the mobile fighting game Marvel Contest of Champions have grown almost fivefold, analysts from Sensor Tower reported. It’s all about the release of the movie “Ant-Man and the Wasp” and the corresponding new content in the game.

A week before the release of the Marvel Contest of Champions movie, Kabam announced a thematic update: two new fighters (both heroes of the film) and new in-game items and rewards that can be obtained during the monthly event.

Our next update is coming on July 3rd! Here is what you need to know. https://t.co/2PEACwwUhV pic.twitter.com/Fepn9X6g3x
— MarvelChampions (@MarvelChampions) June 29, 2018

Also on the topic:

Всплеск покупок в приложении произошёл 4 июля, в день премьеры фильма. Геймеры потратили на игру $3,1 млн в App Store and Google Play. Впервые с ноября 2017 года игра вышла на первое место по выручке в американском топе iPhone. Для сравнения: в предыдущие четыре недели в среднем в день игра зарабатывала $644 тыс.

Основная выручка пришлась, конечно же, на США – именно оттуда пришло 61% выручки за новый контент.

• The movie “The First Avenger: Confrontation” increased downloads of games in the Marvel universeHow did Kabam’s Contest of Champions earn $100 million in 7 months?
• A source:

 Sensor Tower