PwC: By 2028, the global video game market will exceed $330 billion
Video games are one of the fastest growing sectors in the entertainment industry, according to a report by the auditing company PricewaterhouseCoopers (PwC). It predicts that by 2028, the size of the gaming market will increase by more than 47% compared to 2023.
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- According to PwC estimates, in 2023, the global video game market was valued at $227.6 billion. This is a 4.6% increase from 2022.
- It is expected to reach $334.16 billion by 2028.
- 76.4% of the total will be attributed to social/casual gaming, mainly mobile games. While currently, in-game purchases and subscriptions generate the most revenue in this segment, by 2028, in-game advertising will become the main source of money. PwC forecasts that in four years, revenue from ads in games will rise to $147.9 billion (+104%), while revenue from IAP will be $106.6 billion (+29%).
- The second-largest segment is traditional gaming (21.4%). Esports will account for another 0.9% of the revenue.
Gaming market revenue by segment from 2023-28
- The largest gaming regions in 2028 will be the Asia-Pacific region ($181.8 billion) and North America ($88.7 billion).
Gaming market revenue by region from 2019-28
