Analytics: Steam is the most popular premium PC game platform in China
79.5% of Chinese PC gamers use Steam to play premium games, as stated in a report by the analytics company Niko Partners. Moreover, the overwhelming majority prefer the international version of the platform.
Analysts also found that this year, PC gamers in China have started spending more on games. An increase in spending was reported by 62% of respondents who prefer playing on PC. 19% of PC gamers admitted that they spent at least 30% more than in 2023 [a total of 1079 people participated in the survey — ed. note].
In addition, mini-games are rapidly gaining popularity in China. Their audience has reached 650 million people.
44.5% of the surveyed gamers stated that they learn about new games through short video services such as Douyin — the Chinese equivalent of TikTok.
