Sensor Tower: Mobile games generated over $22 billion in the first quarter of 2021
Sensor Tower analytical company has shared a large report on the mobile market for the first quarter of 2021. It turned out that during this period, gamers spent $ 22.2 billion, which is 25% more than a year ago. We tell you what else the analysts found.
Genshin Impact Important: Sensor Tower takes into account data only from the App Store and Google Play.
- In the first quarter of 2021, the United States became the leader in revenue, as in the previous two years. The expenses of American gamers exceeded $6 billion — an increase of 34% in annual terms. The second and third places were taken by Japan ($5.2 billion) and China ($3.9 billion). They have also become the countries with the fastest revenue growth.
Top c countries with the highest revenue growth rate in the first quarter of 2021Mobile game downloads worldwide increased by 5% compared to the first quarter of 2020.
- They reached 14.1 billion. The bulk of installations came from Google Play — 11.8 billion.
Mobile app downloads from the first quarter of 2018 to the first quarter of 2021The top three in terms of downloads are India (2.2 billion), the USA (1.3 billion) and Brazil (1.2 billion).
- They are followed by Indonesia and Russia. The main countries in terms of growth rates were India, Indonesia and Mexico.
Top countries by downloads from the first quarter of 2017 to the first quarter of 2021According to Sensor Tower’s forecast, by 2023 the global mobile games market will reach $117 billion.
- Of these, $67 billion will be provided by App Store users, and $50 billion by Google Play users.
Expected revenue of the mobile gaming market in 2023The volume of downloads of mobile games in 2023 will amount to 67.2 billion.
- The vast majority of installations will come from Google Play — 55.3 billion;
Expected number of mobile game downloads in 2023Analysts believe that mobile market revenue will grow fastest in Southeast Asia (88%).
- The second place will go to Europe (76%), and the third — to the USA.
The fastest growing regions in 2023
You can read the full 78-page Sensor Tower report here.
In it, analysts talked about the situation in the markets of the USA, Europe and Asia, and also shared the main trends in the genres of games, advertising and monetization.
