App Annie: in the first quarter, users spent $22 billion on mobile games
The analytical company App Annie has published a report on the state of the mobile market for the first quarter of 2021. During this time, users spent $ 22 billion on games, and the total market turnover reached $ 32 billion. The first three months of 2021 were also the most successful period since the beginning of the pandemic.General data
The overall growth of the mobile market in the first quarter was 40% year-on-year.
- During this time, users spent $9 billion more than in the same period in 2020.iOS users spent $13 billion on mobile games (an increase of 30% year—on-year), and Android users – $9 billion (an increase of 35% year-on-year).
- In the first quarter, an average of about a billion downloads of games were made weekly — an increase of 15% year-on-year.
- Downloads have grown the most in Google Play — up to 11 billion.App Annie expects that for the whole of 2021, users will spend $120 billion on mobile games.
- This corresponds to the forecasts that analysts gave in November.Spending on mobile games and apps (iOS and Android)
Data on individual games
The most downloaded game in the first quarter was Join Clash 3D, which displaced Among Us from the first place.
- The third line was taken by DOP 2: Delete One Part.
- The puzzle from SayGame has risen by 308 points (compared to the fourth quarter of 2020) in the list of the most downloaded titles.The largest growth in downloads was demonstrated by Phone Case DIY.
- The hyper-casual game from the Australian studio Enter Crikey rose by 1052 lines and took fourth place.The MAU games chart has remained virtually unchanged.
- The top five places are still occupied by Among Us, PUBG Mobile, Candy Crush Saga, Roblox and Free Fire.Genshin Impact dropped to second place in revenue, losing the lead to Roblox.
- However, analysts once again stressed that miHoYo offered players a console-level quality project and kept users with regular updates.Leaders in Downloads, revenue and MAU (as of March 29)
App Annie also highlighted the “breakthrough” games, which managed to grow strongly by certain indicators in quarterly terms.
- The list of the most breakthrough titles by MAU was headed by Project Makeover, which combined match-3 mechanics with a complex meta like character customization. This year, the Magic Tavern project managed to beat Gardenscapes in January revenue in the United States.The most breakthrough game in terms of revenue was Uma Musume Pretty Derby, based on manga and anime popular in Japan.
- In this chart, she was ahead of projects such as Project Makeover, Roblox and PUBG Mobile.The most breakthrough games of the first quarter by downloads, revenue and MAU (as of March 29)
