YellowHead has released a study on the effectiveness of banner games in the genre of social casino

Marketing company YellowHead analyzed more than 300 million impressions of commercials of games in the genre of social casino. As a result, she highlighted a number of features in the promotion of such projects — from the color of the buttons to the time of the logo display.Basic tips and statistics

For a call to action, it is best to use purple buttons.

• ROI indicators for them on the seventh day are 30% higher than for blue or green ones, and red buttons show below-average results at all.The effectiveness of button colors that prompt action

The most common colors for buttons that prompt action are blue, green and pink.

• The most popular colors for buttons

Marketers have only 3 seconds to capture the user’s attention.

• After this mark, viewers skip most of the videos they are not interested in.It is better to show the logo of the game in a prominent place and keep it there until the end of the video.
• The ROI of advertisements in which the logo is shown at the beginning is 41% higher than videos in which it is shown only at the end.Efficiency of logo placement for Tier 1 countries

Despite the fact that the button with the inscription: “Play now” (Play now) is the most common, it is better to use more specific phrases like: “Spin” (Spin).

• They show higher conversion and ROI.The ROI of commercials without voice acting is on average slightly higher than the indicators of voiced videos.
• The effectiveness of the presence/absence of voice acting for Tier 1 countries

Images of slot machines are used in 98% because they show the best result.

• Also, various banknotes are often found in the advertising of a social casino.Social Casino Advertising Metrics for iOS and Android

YellowHead also notes that when promoting social casinos, it is better to create separate advertising campaigns for Tier 1 countries (USA, Canada, UK and Australia) and Tier 2 & Tier 3 countries (all others).

• The difference between these countries is noticeable in almost all aspects. For example, in the videos for Tier 1, it is best to use at least five spins, and for the rest of the regions — depending on the desired result (slots increase CTR, and their absence increases ROI).

Advertising effectiveness depending on the number of spins in Tier 1 countriesSocial casino games remain one of the most profitable and fastest growing.

According to the analytical firm Eilers & Krejcik Gaming, for the third quarter (ended September 30), projects in this category generated revenue of $1.76 billion.

Also on the topic:

• The highest—grossing mobile genres of the USA and Canada – puzzles, social casinos and strategiesA social casino has been banned in Washington State.
• The drawing of virtual currency was equated to gamblingResearch: Social casino market in English-speaking countries
• Is there any news?