13.11.2020

App Annie: Users will spend more than $120 billion on mobile games in 2021

The analytical company App Annie has published a forecast for 2021. The total turnover of the mobile gaming market will exceed $120 billion, and hybrid genres will become the main trend.Hunter Assassin

In its research, App Annie is based on the growth rate of the mobile market this year, which became a record for mobile downloads.

The increased turnover in 2021 will also be affected by the increased demand for casual and hardcore games.

Key data from the report

  • App Annie expects that 2021 will be the year of hybrid genres, as gamers are increasingly beginning to understand games, and smartphones can finally provide users with a more complex experience that was previously only available on consoles and PCs.Now hyper-casual projects are on the rise, the number of downloads of which in the first half of 2020 amounted to 5 billion.
  • Graph of user spending growth on mobile games

To increase growth, developers will introduce midcore elements into hyper-casual games.

  • This is already evident in the example of Hunter Assassin (the most downloaded hyper-casual game of the year as of October 25), which successfully combines the mechanics of stealth and puzzle.App Annie predicts that multiplayer games will also become more casual.
  • This is clearly seen in the example of Among Us, which managed to capture a casual audience by offering a comprehensive multiplayer gameplay.Social and multiplayer features will continue to be in demand as they allow users to stay in touch with friends and family.
  • It is also expected that in 2021 the industry will see the first impact of 5G networks, which, among other things, will reduce delays when playing online.
  • Also on the topic:


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