Sensor Tower: 1% of companies are responsible for 82% of game downloads in mobile
In the third quarter of 2019, users downloaded 11.1 billion gaming applications from the App Store and Google Play. Most of them came from 1% of publishers.
This is reported in its latest research by the analytical company Sensor Tower.
According to her calculations, the total number of game publishers in the main gaming stores is 108 thousand. The top thousand of them collected 9.2 billion installations in July-September. The remaining 106.9 thousand developers accounted for only 2 billion installations.
An almost similar situation is true for gaming revenue: most of the money is earned by a minority of companies. Of the $17.1 billion earned in three months, 95% went to 1% of the top game publishers in terms of revenue. We are talking about 445 companies in total.
Remark: the number of gaming companies earning less than the companies that generate downloads: 44.4 thousand vs. 108 thousand. The percentage was calculated from the first value.
In both cases, there is nothing surprising in such a distribution. They fit into the mnemonic and long—known Pareto principle, according to which “20% of efforts give 80% of the result, and the remaining 80% of efforts – only 20% of the result.”
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