App Annie: the main thing on the mobile games market for the 2nd quarter of 2019
The most interesting thing in the new App Annie report is information about the leading trends. Unfortunately, there are few details specifically on them (for example, analysts say that PUBG Mobile has the highest MAU, but do not specify exactly how much), but it is still worth attention.
The main trends
- in terms of downloads, the quarter was very successful for such hyper-casual games as Stack Ball (you can read about this project here), Run Race 3D, Tiles Hop: EDM Rush, Clean Road (we wrote about the success of its developers a little earlier), Traffic Run and Crowd City. This shows, according to App Annie, the huge interest of the audience in simple, intuitive gaming.
- in terms of cash, one of the central events of the quarter is the return of Clash of Clans to the top 10 most profitable games (we have already written about the reasons more than once, for example, here and here);
- it is also worth highlighting the appearance in the box office top 10 of the mobile Perfect World. Most of the game’s revenue comes from China, where the iOS release of the game took place in March;
- according to MAU, the first place among all gaming projects remains for PUBG Mobile. According to the results of the quarter, it is also among the ten most profitable mobile titles;
- Harry Potter: Wizards Unite from Niantic at the launch at the end of June became the most downloaded iOS app in the US and the UK (about how much the game earned at the start – here). However, today it is still questionable whether the title will be able to achieve comparable success with Pokémon GO, which, according to the results of the second quarter of this year, took sixth place in the chart of games with the highest MAU.
Charts of the most downloaded and highest-grossing games, as well as projects with the highest MAU Main figures
Downloads
- in April-July, 11.2 billion mobile games were downloaded (35% of total mobile downloads);
- Google Play dominates in terms of downloads as a platform, it overtakes the App Store in terms of game downloads by 265%;
- On Google Play, India, Brazil and the USA account for the largest part of downloads;
- On the App Store, China, the USA and Japan generate the largest number of installations;
- The most downloaded genres on Google Play are Arcade, Action and Casual;
- The most downloaded game genres on the App Store are arcade games, action movies and puzzles (Puzzle);
- In both stores, hyper-casual games dominate at the top of the charts.
Please note that the cumulative downloads for the quarter are indicated here, and not just gaming Cash
- In April-June, users spent $16.9 billion on mobile games (this is 75% of the total mobile revenue for the second quarter);
- App Annie does not talk about the difference between gaming revenue between the App Store and Google Play, it only clarifies that the Apple platform collectively earns 80% more than the Google platform;
- Google Play’s gaming quarterly revenue is growing by 20% per year, and the App Store’s by 15%;
- The USA, Japan and South Korea bring the most money to Google Play;
- On the App Store, the highest—grossing countries are China, the USA and Japan;
- The highest—grossing genres in general are role-playing games (Role Playing), Strategy (Strategy) and action films.
Please note that the total revenues for the quarter are indicated here, and not just gaming Also on the topic:
What the mobile games market looks like today — new App Annie Report
