PwC: the children's digital advertising market will grow to $1.2 billion by 2019
The digital advertising market for young audiences will increase to $1.2 billion by 2019 and will occupy 28% of the total volume of advertising products aimed at children, according to the forecast of the consulting company PwC.
Previously, the children’s advertising market was almost entirely tied to TV. But in the latest report, PwC indicates that the audience under the age of 13 has switched to consuming advertising content from digital platforms: smartphones and PCs.
According to the forecast, the children’s digital advertising market will grow by 25% in the next 2 years.
Growth of the share of children’s digital advertising from 2012 to 2019, PwC
PwC notes that the increase in the requirements for the confidentiality of online data of young users encourages the emergence of advertising services that will broadcast only suitable and safe advertising for children.
The CEO of the SuperAwesome platform specializing in children’s advertising, Dylan Collins, called this process: “a structural shift in the industry that happened after decades of television domination.”
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