Marketing

On March 28, the WN CEO Summit took place. This time it was held in the capital of Great Britain. It was attended by 100 high-ranking employees of gaming and IT companies from 15 countries of the world.

Krafton has decided to acquire a 10% stake in People Can Fly. The deal will also help the Polish developer finance its updated business strategy.

It is difficult for smaller mobile devs to avoid problems that can affect the development and lifecycle of their games. ZiMAD M&A manager Yana Vesnina discusses the key challenges and shares some professional tips in an article for Game World Observer.

CD Projekt has released its financial report for the full year ended December 31, 2022. Thanks to strong sales of Cyberpunk 2077, the company recorded its second-best year in terms of both revenue and net profit.

On March 30, CD PROJEKT reported for 2022. The Polish group of companies said that from the point of view of finance, it was the second best year in history for it.

The Entertainment Software Association (ESA) has announced that the E3 exhibition will not take place in 2023.

Yana Vesnina, M&A Manager at ZiMAD, told about the challenges facing young mobile game developers in her column.

Google has patented a new technology that should help developers test their games using AI. The company believes this system should significantly increase the speed and quality of the QA testing process.

The remake of Resident Evil 4 was released on Friday, March 24 and immediately became the best-selling console game of the week in Japan. According to Famitsu estimates, by Monday only the owners of PlayStation consoles had bought it 175 thousand times.

We are publishing a new list with gaming vacancies. This week they are wanted: a middle-level product analyst at Azur Games, a game producer at Playkot and a game designer at Airicore.

Circana (formerly the NPD Group) has released a new report on the best-selling games, consoles, and accessories in the US for February 2023. PlayStation 5 drove growth in the hardware segment, with Hogwarts Legacy dominating the game sales charts.

Electronic Arts is preparing to lay off hundreds of employees as part of its announced business restructuring. The company plans to only focus on areas that contribute to its long-term growth.

The PS VR2 headset showed a weak sales start. Bloomberg, citing IDC data, reports that in the period from February 22 to the end of March, Sony sold 270 thousand devices.

The first edition of the continuation of the book “Kojima Genius” (in the original The Kojima Code) has been shipped to Russian retail, ” Bombora publishing house reports. It’s called “Genius Strikes Back” (in the original A Stealth Game). The author is the same — Canadian blogger Terry Wolfe, who became interested in amateur theology after video games. As for the book, it is devoted to a speculative theory about possible competition between Hideo Kojima…

Many have been wondering what happened to CD Projekt RED veteran Jason Slama after he was first appointed as the game director of the next Witcher project. It turns out that he is now working on a new NFT title at Pixelcraft Studios.

It has been a few months since Blizzard games went offline in China. A new report sheds light on why NetEase and Activision couldn’t agree on a new licensing deal, leaving millions of players on the sidelines.

The PC version of The Last of Us Part I has been released in a very poor technical state. This has already resulted in one of the worst AAA launches on Steam in terms of player reception in recent memory.

The remake of Resident Evil 4, which received acclaim from critics and players, has also become a commercial success. The game is now selling faster than Village and previous reimaginings of classic titles.

Capcom announced that the remake of Resident Evil 4 took only two days to sell over 3 million copies.

In his traditional newsletter, Simon Carless, for a moment, the former editor-in-chief of Gamasutra, as well as the former vice president of GDC, who runs the GameDiscoverCo agency today, spoke about the main trends in the PC and console games industry. We have a careful translation of his assessment into Russian.

data.ai has published a report on the state of the mobile games market in the first quarter of 2023. Here is some data on player spending, installs, as well as the highest-grossing and most downloaded titles.

Last year, the French spent €5.5 billion on video games, consoles and gaming PCs, according to the SELL association. They spent more only in 2020 and 2021.

Debbie Bestwick, an experienced gaming executive, has decided to step down as CEO of Team17. But first she will find herself a suitable successor.

New game development studio, Lighthouse Games, has been formed by Playground co-founder Gavin Raeburn. The team is now working on their debut AAA title.

Independent game designer Sam Barlow has commented on the upcoming remake of Silent Hill 2. He also expressed optimism about the direction Konami is taking the series in.

Tractor manufacturers are now looking to the Farming Simuator series as a powerful marketing tool. Developer Giants Software gets so many requests from companies that it is enough to cover development costs.

The official announcement of Apple‘s XR headset may take place in the near future, according to Bloomberg sources. According to them, last week the company showed the device to 100 top managers, and also disclosed the price and sales forecast.

Manufacturers of tractors and other agricultural machinery actively use Farming Simulator to promote their products. In an interview with The Guardian, the developers from Giants Software said that they are now signing so many contracts with companies that this allows them to cover all the costs of supporting the game.

Conversion funnels are one of the basic tools for quick analysis of player behavior. What they are and how you can work with them,” said Cameron Hozouri, CEO and founder of ByteBrew, an analytical platform for mobile games.

Less than 24 hours after release, it is clear that the Resident Evil 4 remake will be another commercial success for Capcom. The game is already the biggest launch on Steam among other installments in the series.

Resident Evil 4 remake has just been released to universal acclaim. Let’s dive into some launch numbers and brush up on how the original game has changed the genre and influenced game developers across the globe for generations to come.

The third material, completing a series of articles about the monetization strategy of Belka Games. It is dedicated to the company’s work with advertising, the cultivation of personnel and trends in the niche.

Metacritic has shared its 2022 game publisher rankings. This year’s list has some shakeups, with Sony taking the top spot and companies like Paradox, Focus Entertainment, and Annapurna climbing up.

We are publishing a new list with gaming vacancies. This week they are wanted: a game analyst at ZiMAD, a chief accountant at WN Media Group and a leading game designer at SVMD.The selection was prepared by Marina Lopatina, Director of Business Development of Talents In Games.

By the end of the year, Unreal Engine Marketplace, ArtStation Marketplace and other Epic Games trading platforms will become a single platform “for searching, exchanging, buying and selling digital assets.” It’s called Fab.

The Bombora publishing house announced the appearance on the Russian shelves of the book “Fallout. Chronicles of the creation of the legendary saga“. The book is written by Erwan Lafleuriel, editor-in-chief of IGN France. It is primarily dedicated to the world of the game and aspects of its plot.

Valve has officially announced Counter-Strike 2, a major update to its global hit CS:GO coming this summer. Here are the main features and key improvements to the game’s core gameplay systems.

Tencent has announced its financial results for the year ended December 31, 2022. Let’s focus on the key points and results that the Chinese company achieved in the gaming business.

Supercell has updated information on access to its games in Russia and Belarus. There is now an exact time period when the company’s mobile titles will become unavailable in these countries.

Microsoft has announced some major changes to its ID@Xbox program. The updated acceleration initiative aims to empower underrepresented indie game developers and lower barriers to entry for them.

In February, the official comic book for the Shadow Fight franchise appeared on the bookshelves of the CIS. We talked with Nikita Korzhavin, Nekki‘s business development director, about how the comic was being worked on and what task it solves for the game franchise.

More game companies are trying to incorporate AI technologies into their development processes. Ubisoft has introduced Ghostwriter, its own machine learning tool that should make it easier for writers to create interactions and dialogues with NPC.

The La Forge research unit from Ubisoft Montreal showed the Ghostwriter neural network. Her main task is to help screenwriters with writing phrases that are pronounced by NPCs.

On March 6, the Appodeal growth platform published an interactive report on the dynamics of eCPM over the past year. We tell you what you can learn from it.

Atomic Heart has reached its first milestone in terms of player numbers. This follows Mundfish’s recent comments about the studio’s future plans and approach to game development.

On March 20, Remedy Entertainment published a more detailed version of its annual report. The document provides additional information about the company’s production pipeline and business strategy.

The Canadian court will not consider charges against Electronic Arts (EA) concerning violations of the gambling law. He did not agree that the company uses gambling practices by adding loot boxes to games.

CD Projekt has reevaluated the scope of its upcoming multiplayer project in The Witcher series developed by The Molasses Flood. The company will come up with a new framework for the game and its concept.

CD PROJEKT Group of Companies announced the cancellation of expenses incurred while working on Project Sirius, a multiplayer game in the Witcher universe. They amounted to 42.9 million zlotys or $9.76 million.

China has issued a new batch of licenses to publish foreign games for PC, mobile, and consoles. Some of them will be released in the country by Tencent and NetEase.