It is difficult for smaller mobile devs to avoid problems that can affect the development and lifecycle of their games. ZiMAD M&A manager Yana Vesnina discusses the key challenges and shares some professional tips in an article for Game World Observer.


Monetization
How to monetize your product and make it profitable? Monetization methods, pros and cons of different models, information and news about monetization platforms, useful tips, and pricing data.
Yana Vesnina, M&A Manager at ZiMAD, told about the challenges facing young mobile game developers in her column.
We are publishing a new list with gaming vacancies. This week they are wanted: a middle-level product analyst at Azur Games, a game producer at Playkot and a game designer at Airicore.
On March 12, the Sensor Tower analytical company published a large-scale study on the situation in mobile gaming by the end of 2022. We have already written about him briefly. Time for detailed material with key calculations from the study.
Conversion funnels are one of the basic tools for quick analysis of player behavior. What they are and how you can work with them,” said Cameron Hozouri, CEO and founder of ByteBrew, an analytical platform for mobile games.
The third material, completing a series of articles about the monetization strategy of Belka Games. It is dedicated to the company’s work with advertising, the cultivation of personnel and trends in the niche.
On March 15, Unity published a study on the main trends in game development for the beginning of 2023. We wrote briefly about the report last week. In the current publication — in detail about him in Russian.
The second material by Evgeny Gilmanov, head of monetization at Belka Games, is about the principles that guide the development and implementation of a monetization strategy in the company.
Sensor Tower has released its State of Mobile Gaming 2023 report. This is a deep analysis of key market trends, as well as top performing genres, titles, and monetization strategies. Here are some findings from the study.
Startup Phygital+ has launched a library of neural networks. That’s what it’s called — AI Library. The service contains information about more than 1000 tools of “generative artificial intelligence“.
Unity has released its annual report on the state of the games industry. Here are the key trends and insights regarding indie developers and larger studios using the engine and its tools.
The head of monetization at Belka Games, Evgeny Gilmanov, opens a series of materials about the principles that guide the company in developing and implementing a monetization strategy.
We are publishing a new list with gaming vacancies. This week they are wanted: a product analyst at Dankolab, a game producer at Craft Games and a VFX artist at ExoGenesis.
We are publishing a new list with gaming vacancies. This week they are wanted: a game engine developer at MYTONA, a leading UA manager at Dankolab and a game designer at ZiMAD.
InvestGame has published a report on deal activity in the games industry in 2022. Analysts highlighted the biggest trends and offered their investment forecasts for the near future.
Mobile publisher SayGames is changing its business strategy. The company will stop working with hyper-casual games and focus on publishing hybrid-casual projects.
Robot Teddy announces slate of leadership appointments
· a month agoRobot Teddy, Thunderful Games' self-publishing support agency, has announced additions to its executive team.Joining the company are Amanda Farough, Mike Futter, Alessandro Bovenzi, Hans van Brakel, and Naaila Mohammed. Read more
We are publishing a new list with gaming vacancies. Wanted this week: delivery director at Playkot, game designer at JustMoby and financial manager at Fun to Mass Games.
Honkai: Star Rail, the upcoming game from Genshin Impact developer miHoYo, has already attracted millions of players in the months leading up to its launch. This is due to the recently launched pre-registration event.
We are publishing a new list with gaming vacancies. This week, they are wanted: a game producer at Craft Games, a chief monetization manager at Dankolab and the head of sales at Payler gaming.
Amazon will hold a special workshop at the upcoming WN Belgrade’23 conference. The talk, aimed at a non-technical audience, will guide attendees through the different stages of a game’s lifecycle and provide insights into monetization, retention, and other metrics.
The publisher of mobile games SayGames shared the successes over the past year. From January to December 2022, one billion downloads of the company’s games were made. As for its revenue from IAP, it reached $37.5 million.
When announcing the shutdown of Apex Legends Mobile, Electronic Arts stated that it no longer lived up to the bar for quality. The reasons, however, must be more complex given that the game has been one of the highest performing titles in the company’s mobile portfolio.
We are publishing a new list with gaming vacancies. This week they are wanted: a game designer at ZiMAD, a 2D/3D animator at Lesta Games and a VFX artist at ExoGenesis.
We are publishing a new list with gaming vacancies. This week they are wanted: a game engine developer at MYTONA, a game designer at JustMoby and a marketing intern at WN Media Group.
This is more than a quarter of the gaming industry’s revenue over the past year, according to Omdia analysts.
The Game Developers Conference (GDC) has released the results of its annual survey about the current state of the games industry. Here are the key takeaways from the study, including devs’ views on the metaverse and consolidation.
A major acquisition in mobile gaming is looming on the horizon. Israeli giant Playtika has made an offer to buy Finnish developer Rovio, best known for the Angry Birds franchise.
In 2022, the global games industry set a new record for the number and value of closed or announced deals. All thanks to Microsoft’s historic bid to acquire Activision Blizzard, but there have been a few other noteworthy investments as well.
The European Parliament has decided to take action against loot boxes and other issues in the games industry to better protect consumers. The members also proposed several measures to stimulate market growth.
VK has added a new type of monetization to RuStore. Paid applications have become available in the marketplace.
The launch of the free mobile version of Vampire Survivors has brought millions of new players to one of the most popular and addictive indie games of 2022. Here are the key numbers for iOS and Android.
We are publishing a new list with gaming vacancies. This week we are looking for: UI/UX designer at Lesta Games, game designer at ZiMAD and a leading recruiter at WN Media Group.
After the New Year, we continue to sum up the results of 2022 together with the top managers of the gaming industry. Next up is an interview with Albert Zhiltsov, director of 1C Game Studios.
Summed up the results of the year together with Ivan Koziev, COO of Crazy Panda studio. He talked about how he managed to keep most of the team, shared a new challenge that faced the company, and noted a drop in coverage among mislid creatives.
We continue to summarize the results of 2022 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Dmitry Kravtsov, CEO and founder of devtodev.
Already in the new year, 2023, we continue to sum up the results of 2022 together with top managers and experts of the gaming industry. Next up is an interview with Vasily Maguryan, CEO of VK Play
We summed up the results of the year together with Dmitry Bobrov, CEO of ZiMAD Studio. He spoke about the company’s releases, a noticeable drop in revenue per user and the tightening of platform policies.
In a recent report, Appodeal told how things are going with the eCPM indicator (the effective cost of one thousand impressions) in mobile applications in the Christmas season of 2022. Below are a few conclusions from it.
We are publishing a new list with gaming vacancies. This week they are wanted: a leading business development manager at Playkot, a level designer at GFA Games and a VFX artist at ExoGenesis.
We are publishing a new list with gaming vacancies. This week they are wanted: a game designer at ZiMAD, a CG Generalist at AIRICORE and a senior 2D concept environment artist at ExoGenesis.
With the support of AppMagic, the editors of App2Top have prepared a report on the most popular and highest-grossing mobile games in November (among them: Shotgun Sounds, Car Crash Compilation Game and, of course, Goddess of Victory: Nikke).
A group of UK researchers have conducted a study of games with loot boxes and other chance-based rewards. They identified the harm these mechanics cause to children and shared their recommendations for solving this problem.
We are publishing a new list with gaming vacancies. This week they are wanted: Unity developer at AIRICORE, chief monetization manager at Dankolab and Android developer at Incrdbl Mobile Entertainment.
Tim Cain, who needs no introduction to any die-hard RPG fan, has recalled the development of the first Fallout, its RPG system, and the importance of creating reactive worlds. He also discussed how the games industry has changed since the 90s.
On November 4, the official release of Goddess of Victory: Nikke took place on Google Play and the App Store. In the first 14 days since its launch, its revenue reached $62.1 million. At its peak, the game earns $5-6 million a day. More about it — in our material.
Facebook and Google are cool, but there are many other traffic sources that can make very good profits. Konstantin Bocharov, a mobile UA lead at performance marketing agency Äppska, has told us about some of the most effective alternative sources, detailing their features and sharing some tips.
Unity is still unprofitable as the company posted a loss from operations of $239 million in the third quarter (ended September 30). The Create Solutions segment, however, showed strong revenue growth.
We are publishing a new list with gaming vacancies. This week, they are wanted: the chief monetization manager at Dankolab, a leading UX artist at Agranovsky IT and a 2D concept environment artist at ExoGenesis.
Mobile games accounted for over 50% of Activision Blizzard’s revenue in the third quarter. Here is how much money Diablo Immortal, Candy Crush Saga, and the company’s other mobile hits have exactly made.