PR / Brand / Community Managment

Erik Peterson, responsible for business development at Valve, has shared some insights into visibility and discovery mechanisms on Steam. Here is how the company helps devs reach players and connect users to games.

The Day Before, an upcoming multiplayer survival game developed by Fntastic and published by Mytona, is still the subject of a trademark dispute. However, the companies could use the new registered brand to eventually bring the title back on Steam.

Star Citizen still has no approximate release date, but its developer Cloud Imperium Games continues to receive massive support from players and enthusiasts. Here is everything to know about the game’s latest milestone.

Developers of anti-tamper solution Denuvo have announced a new feature that would prevent users from manipulating files in games made with Unreal Engine. Branded as another way of fighting against pirates and fraudsters, it poses a real threat to modding.

The enhanced version of Quake II came out last week, offering updated graphics and even new content. Looking at all the technical and QoL improvements, it is safe to say that other companies would be better off taking a similar approach to rereleases and remasters of their old games.

Baldur’s Gate 3 has finally launched today, and Larian Studios looks stronger than ever — both financially and creatively. However, the company has overcome many headwinds in its nearly 30-year history, from crises to publishers that couldn’t care less about the team and their passion.

Baldur’s Gate 3 has sparked a conversation about whether it should be considered a new standard for the RPG genre. Larian Studios founder Swen Vincke has shared his thoughts on the matter and tried to explain why he doesn’t buy into this whole discourse.

Although we have seen numerous successful Early Access games, there is still a debate about whether all developers should take this approach. Game marketing expert Chris Zukowski tried to get an answer using the raw power of numbers.

CD Projekt RED has announced its decision to lay off roughly 9% of its employees, or around 100 people. This move is part of deep transformations within the studio, as it currently doesn’t have opportunities for all current team members.

What are hybrid-casual games and how are their monetization loos different from hyper-casual? Voodoo head of publishing Thibault de Vésinne-Larüe has opened up about the company’s approach and what metrics it looks at when launching new titles.

Nearly 16 years after its release, Team Fortress 2 maintains a strong player base. Here is how the latest update helped Valve’s multiplayer shooter set its new record for peak concurrent users.

Dave the Diver is a new hit game, which has become the top-selling premium title on Steam last week. Here are the key details about the project and developer Mintrocket, a separate subsidiary of South Korean publisher Nexon.

Jay Watamaniuk, veteran community manager and writer, has decided to leave BioWare. He has been with the studio for more than 20 years.

BattleBit Remastered has been a massive success, especially for a game made by three indie developers. However, its story should serve as more of a warning to other indie studios wishing to make a multiplayer title than a call to action.

Gwen Foster, who is engaged in business development at indie studios SUPERHOT Team, Well Told Entertainment and Sad Owl Studios, decided to help colleagues from other studios. She posted a sample presentation online for pitching the game.

Everspace 2 has been a huge success for Rockfish Games, with over 300,000 units sold already. We reached out to the studio’s CEO and co-founder Michael Schade to discuss the game’s marketing, Early Access, the importance of demos, and the impact of Game Pass on sales.

The UK government has announced an additional funding of £77 million to accelerate the growth of the country’s creative sectors. This also applies to the video game industry, where developers and emerging studios will be able to receive help at early stages.

Star Wars: The Old Republic might soon be handed over to a new studio so that BioWare could focus on its upcoming single-player RPGs. Let’s take a closer look at Broadsword Online Games and its track record.

CD Projekt has been reducing the size of the GWENT team for a while now. It looks like the remaining employees will be laid off before the end of 2023, when the game enters the so-called GWENTfinity phase (in other words, the end of content support).

CD Projekt has released its financial report for the first quarter ended March 31. The company announced a decline in revenue (but an increase in profit), while also sharing the updated sales figures for The Witcher 3 and providing more context about its development pipeline.

Review bombing is often considered useless and destructive behavior, but War Thunder players have come out as a united front against the recent monetization changes. Thousands of community members forced developer Gaijin Entertainment to back down and listen to the criticism.

Industrial Toys founder Alex Seropian has opened up about the cancellation of Battlefield Mobile. This all led to Electronic Arts closing the studio earlier this year.

Electronic Arts has released its financial report for the full fiscal year ended March 31, 2023. In addition to the financial figures, the company also shared some details about its games and upcoming releases.

Redfall didn’t look impressive during its marketing campaign, but it was hard to imagine that the game would turn out to be so fundamentally flawed. Let’s dive deep into its systems and compare them to some of the core pillars of Arkane’s game design.

The Sims 4 has reached a new milestone almost nine years since its launch in 2014. It has officially become the most played game in franchise history.

While Microsoft’s proposed acquisition of Activision Blizzard is under regulatory scrutiny in the West, some Chinese companies have supported the deal. The country’s gaming giant Tencent is reported to be one of them.

Activision allegedly faced a data breach at the end of 2022. Anonymous hackers got access to some internal documents, including content roadmaps.

The European Commission will soon hold a closed hearing on Microsoft’s bid to acquire Activision Blizzard. The company will try to convince the EU regulator to approve the deal, with some of its rivals also likely to participate.

Even two decades after its launch, the original Fallout has a large fan base around the world. There is now a new open source project that allows players to run the classic game on their phones natively.

We continue to sum up the results of 2022 together with the heads of gaming companies and market experts. Next up is an interview with Alexandra Kurdyumova and Bogdan Mikhailov, Senior partner and Head of Digital at Versus.legal, respectively.

We continue to summarize the results of 2022 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Kirill Perevozchikov, the founder of the White Label PR agency.

Another company has joined the game outsourcer Keywords Studios. He was joined by LabCom, an agency that helps with the promotion in Italy of Ubisoft, Bethesda, Wargaming, Rockstar Games and many other gaming companies.

WN Media Group has shared the results of its latest conference, which took place November 23-24 in Tel Aviv, Israel. Here is some data about the attendees and games showcased during the event.

The third WN CEO Summit took place on September 21. This time, it was held in Istanbul, Turkey, attracting around 100 C-level executives of gaming companies from 18 countries.

All official web forums of the Borderlands developer series will be closed in August 2022. Now they have switched to the “read-only” status. Communication with players goes to social networks.

New Blood CEO Dave Oshry recently shared wishlist numbers for the team’s upcoming game Gloomwood, which performed great during the latest Steam demo fest. Here is what others can learn from this data.

Pac-Man Community is a new adaptation of the classic arcade game about Pacman, developed exclusively for Facebook Gaming*. Yesterday, after four months of beta testing, Genvid Technologies and Bandai Namco announced the official release of the game.

Victoria Tran, community director Among Us, gave some tips to indie developers on working with the community. She spoke about budget planning, the difference between community management and marketing, and the range of main tasks in this area.

We continue to summarize the results of 2021 together with top managers and experts of the gaming industry (and related ones). Next up is an interview with Kirill Perevozchikov, the founder of the White Label PR agency.

The International Game Developers Association (IGDA) has shared guidelines on creating inclusive games, which it has developed in collaboration with Facebook Gaming. The organization pointed out the main principles of diversity that developers should follow to make their titles more appealing to different audiences.

Game developers from studios across the US and Canada have been sharing their pays using #GameDevPaidMe on Twitter. Here is some of the most interesting data.

With the announcement of GXC, indie developers now have a new platform to self-publish their titles. The service, launched by Opera, lets devs release games straight from GameMaker Studio 2 to a browser.

Cyberpunk isometric RPG Gamedec came out on September 16. The game, inspired by the Gamedec book series by Marcin Przybyłek, puts you in the shoes of a game detective, who solves mysteries inside virtual worlds. A year ago, we discussed the Gamedec demo with the development team known as Anshar Studios. Now, days after the title’s release, we caught up with Mateusz Greloch, Community Manager at Anshar Studios, for an update on what has been…

Zachary Doig, senior community manager of the American World of Tanks team, has left Wargaming. He made this decision because, in his opinion, the unfair dismissal of another employee. According to Doig, Wargaming simply made a member of his team a “scapegoat” in a scandalous situation around one of the ships in World of Warships.World of Tanks

Wargaming has announced the opening of Wargaming RED, a new studio located in Moscow. Its employees will be engaged in the development of an as yet unannounced cross-platform free-play game and support for old franchises.

Roblox faces new criticism over people recreating tragic mass shootings on the popular gaming platform. The company promises to fight users who violate rules and create inappropriate content.

Last week, a listing for Half-Life 2: Remastered Collection was spotted on the Steam Database. While it’s not an official remaster from Valve, insider Tyler McVicker claims the project has “Valve’s consent.”

The other day, the Polish studio CI Games was at the center of a scandal. It is connected with an event dedicated to her new game Sniper Ghost Warrior Contracts 2. Participants had to kill armed actors dressed in Arab costumes. The press criticized the developers for militarism and propaganda of violence, although the studio itself was not even at the event.What happened?

Several American publications spoke at once about the situation around the aggravation of the Palestinian-Israeli conflict. Some of the publications later disappeared from the sites. IGN employees, whose post was also deleted, wrote an angry letter to the leadership demanding the return of a note calling for help to the Palestinians. Other representatives of the gaming industry also reacted to this.How did it all start?

The Indie Publishing Awards 2021 ceremony aired yesterday for the first time.