Rob Lowe, CMO at Supercell, and Anton Volnykh, Head of Publishing at SayGames, join Michail Katkoff, founder of Deconstructor of Fun, to discuss what it takes to successfully launch and scale games today. They will compare approaches to marketing, publishing, and growth, explore which early signals matter, and discuss how teams decide when to invest, when to scale, and when to walk away.

What can data tell us about the next successful game—and where does investment still require a leap of faith? In this discussion, investors and studio leaders will examine how market signals, prototypes, player testing, financial metrics, and traction shape investment decisions, while creative vision, originality, talent, and instinct remain impossible to reduce to numbers.

Discussion topics

• The evidence: using market data, prototypes, testing, traction, and the metrics to reduce risk

• The leap of faith: backing creative vision, originality, talent, and unproven opportunities.

• From idea to investment: what makes a project or studio investment-ready in 2026.

• Beyond the deal: aligning investor expectations with creative ambition, execution, and long-term growth.

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Every studio answers "we're too slow" the same way: hire more, crunch, invest in AI tool. But usually the problem is that the losses are invisible, either too small for anyone to report or dressed up as small. I'll show the waste audit I use to find them and remove days of manual work from the pipeline, the real numbers it produced, the times when it failed on me and why AI is an excellent instrument but a debatable first step for this.

Agenda:

• Distribution channels and player acquisition
• Current tools, workflows, and costs
• AI in mobile game marketing
• Scaling UA with smarter spend
• Financing growth: cost, flexibility, and risk

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AI is reshaping how teams approach ASO and app reputation. But the real shift isn't just about new tools, it's about turning signal into action faster. In this roundtable, we'll unpack where AI is actually moving the needle today in optimization and feedback analysis, the trends shaping what's next, and how MCP is enabling teams to get sharper insights and act on them in real time. We'll share concrete use cases and open the floor for a candid conversation about what's working, what's hype, and where this is all headed.

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Agenda:

• The people-management landscape in 2026: key changes, pressures, and expectations.

• Hiring and retention: how to avoid expensive recruitment and turnover mistakes.

• Performance and productivity: setting expectations, giving feedback, and managing underperformance.

• Leadership and team culture: building trust, accountability, and resilient teams.

• AI and HR technology: where automation helps—and where it creates new risks.

• Practical playbook: policies, processes, and decisions companies should implement now.

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Agenda:

• The right game for Steam: concept, hook, and audience fit

• Genre, competition, and commercial opportunity

• Steam tools: wishlists, demos, playtests, and Next Fest

• Marketing tactics: creators, communities, press, and external traffic

• Launch strategy: pricing, timing, conversion, and post-launch momentum

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The games industry is moving through a period of layoffs, restructuring, cautious investment, AI disruption, and changing player and market behaviour. But is this a crisis, a reset, or the beginning of a new growth cycle? This forward-looking discussion brings together industry leaders to examine what is changing now, what may disappear, and where the games business is heading next.

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A session where indie developers present their projects to get feedback, explore opportunities, and connect with potential partners, publishers, and investors.

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Join the Raffle sponsored by OHM and win amazing prizes:

• PlayStation 5 Pro
• Nintendo Switch 2
• Meta Quest 3s

Don't forget to leave your business card at the registration!