About the Course

Forget about the endless struggle between player retention and monetization.

Our course is designed specifically to optimize your work and make the outcomes of your efforts more predictable and successful.

We understand that constant content generation, event tuning, and update planning are not just stressful but can truly be a pain in the… developer's heart. That's why in this course, we provide you with proven tools, methods, and real-time game management strategies to tackle these tasks with ease and confidence. Additionally, we offer deep analysis of modern trends and technologies in LiveOps, based on real-world experience and examples.

Learn more and gain access to unique information that will open up new growth opportunities for you!

Confident you know everything about LiveOps in games? Ready to put your knowledge to the test?

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5 Reasons to Enroll in This Course

Relevance

LiveOps is an integral part of the modern gaming industry, ensuring continuous player engagement and satisfaction. The frequency of updates and in-game events continues to grow as players expect regular innovations and unique content. During the course, you will learn about the latest trends and technologies in LiveOps, update your existing knowledge, and immediately implement these skills to enhance the game's profitability.


Uniqueness

The course content offers systematically organized knowledge and unique insights gained by the mentor over more than 10 years in renowned gaming companies. It's a unique opportunity to acquire comprehensive knowledge in LiveOps, enhance professionalism, and receive advice that prevents mistakes, saves time, and leads to significant results.


Practicality

The course is built upon solving the daily tasks of a LiveOps manager. With the mentor, you will analyze specific examples step-by-step, learning which methods to apply in various situations to achieve optimal results. You'll analyze successful and unsuccessful examples of LiveOps strategies from different games and perform exercises aimed at developing and implementing LiveOps strategies in your game projects.


Structure

The course covers all key aspects of LiveOps, with topics flowing logically into each other to ensure you are left with a clear structure for working with in-game events at the end of the course. Moving from basic concepts to complex strategies and their practical application, you'll be able to transform your ideas into engaging game events and increase your game revenue.


Flexibility

The course includes recorded lectures that you can watch at your convenience. You can pause, take notes, immediately apply changes to your current project, and analyze outcomes. Moreover, real-time Q&A sessions with the mentor allow you to ask questions or discuss specific cases, enhancing your learning experience.


Who is This Course For?

01. Game Designers

The knowledge gained in this course will help you create dynamic and interactive game events, enhance player interaction through regular events, and effectively utilize analytics to make changes based on feedback. Ultimately, this contributes to extending the game's lifecycle and increasing profitability.

02. LiveOps Managers

You will improve your organization skills, learn new methods and technologies in LiveOps, and optimize your workflow. As a result — become a top-notch professional!

03. Game Analysts

During the course, you’ll gain a deeper understanding of LiveOps metrics and performance indicators, along with data analysis methods to optimize game processes effectively. This will enable you to enhance the accuracy of your forecasts through detailed analysis of player behavior.

04. Project Managers

You will obtain detailed strategies for managing and planning LiveOps, allowing you to more effectively coordinate teams, plan and organize updates, and forecast project profitability.

05. Indie Developers

The course will teach you how to understand player behavior and needs, and how to leverage analytical tools to optimize gameplay and monetization. Mastering LiveOps will ultimately give you a competitive edge and boost your chances of success in the gaming industry.

Format

Video Lectures
Pre-recorded lectures on each topic let you study at your own pace, anytime and anywhere that suits you best.


Assignments
Practical assignments will help you reinforce what you’ve learned and add real case studies to your portfolio.


Useful Materials 
Lecture presentations, important information and other materials are constantly available on our online platform.


Program

01. LiveOps as the main growth driver for F2P games

Examine the role LiveOps plays in a project and how it drives growth.

What’s inside this lesson:

  • The evolution of LiveOps
  • Tools and KPIs
  • Monetization challenges
  • Market research and deconstruction of successful games
02. The main types of in-game events: How to manage and scale them

We'll explore this through real examples.

03. The order of event releases and how to combine them effectively

Nuances of player interaction and the impact of launch timing on event success.

04. Costs and rewards: balancing calculation

Practical examples from real cases.

05. Balancing common types of in-game events

Practical examples from real cases.

06. Audience segmentation

Principles of segmenting your audience and engaging different groups.

07. Monetization

Everything about converting events into real revenue.

08. A/B tests

To run or not to run: how to do it right and maximize results.

09. How to work with analytics in LiveOps

Analytics Tools, key Metrics, and how to use them.

10. Game economy

Basics of building a game project economy: what to consider, what is essential, and how to integrate everything into a system.

11. Game content management

Managing content in a way that drives the desired results.

12. Player loyalty management

How to turn players into loyal whales, keep their interest high, and grow revenue.

13. The life cycle of a LiveOps feature: from idea to release

Organizing workflow and simplifying understanding of features for all team members.

14. Сonfigs, validations, and tests: engineering tasks and QA in live ops

We’ll examine it closely using practical examples.

15. How to investigate other projects and adopt their best practices

Observe, compare, and adapt for your own project.

16. Failures of LiveOps-managers and how to prevent them

Everyone makes mistakes; the key is to analyze them and draw conclusions for the future.

About the Author

Experience and Projects

Vadim Bulatov is an expert in marketing, product management, and game design, with over 12 years of successful experience in the gaming industry.

Throughout his career, Vadim has collaborated with major companies such as Wargaming, Melsoft/Moon Active, and Playkot, where he worked on top-grossing games for mobile devices and PC. He has been involved in the full production cycle—from product management and vision creation to launch and optimization. Vadim has also led the liveops, economy, and monetization department for the game Age of Magic, using his extensive experience and knowledge to develop successful strategies for managing game processes.

In addition to his corporate roles, Vadim serves as a product consultant in casual and mid-core games, bringing his unique perspective to game content creation and development.

With Vadim's professionalism and experience, you can be assured that the course will be rich in valuable information and practical advice to help you achieve new heights in your career.


Author about the course

Regarding the course, Vadim says: "The gaming industry is immense. In terms of revenue, it surpasses the combined earnings of movies, sports, and music. 

The primary revenue in the industry comes from free-to-play games. The process through which players pay in a free game is called LiveOps. 

There is a huge demand for LiveOps specialists, and there is a direct correlation between the quantity and quality of such specialists and the game's revenue growth. 

Together with Magicskills.pro, we have developed a course aimed at uncovering all aspects of the daily work of a Live Ops manager. At the same time, it teaches how to bring value to the company, contributing to the game's revenue growth."

The Results You Will Get

You'll get real cases and scenarios that you may encounter in your work, acquire various solutions for daily challenges, and have the opportunity to practice new skills in a safe environment to avoid mistakes on actual projects.

The LiveOps course is not only about making games engaging for players or increasing profits but also about making your work more enjoyable and turning you into a confident professional with unlimited career opportunities!

Pricing and Plans

You can pay for access in any currency. A request for an invoice for payment from a legal entity is available when placing an order in the cart.
FIRST LESSON ACCESS

Still unsure?
Start with the first lesson and get immediate access to valuable insights.

Check what is inside the 1st lesson here

Lesson duration - 57 minutes

1 900 ₽
+VAT
1
СOURSE ACCESS

- Access to lecture recordings on 16 topics
- Lecture presentations and other useful materials
- Homework assignments
- Access active for 6 months
- Certificate of course completion

EXCLUSIVE: 2 months trial on the Balancy platform


55 900 ₽
+VAT
1
CONSULTATION WITH VADIM BULATOV

Duration: 1.5 hours

Format: A personalized review of your specific case

Post-Consultation: A document with tailored recommendations from Vadim

20 000 ₽
+VAT
1

Graduate Reviews

Dmitry Vorotilin

Game Designer

"I truly enjoyed it. the author’s expertise is undeniable and uniquely valuable. it made me revisit and refine many of my own views on LiveOps, and what i already knew was reinforced even more.
Honestly, i’m going through this course for the second time because there’s SO MUCH useful information that needs to be fully absorbed."

Marat Gilyazov

Producer in OpenMyGame

"In the genre I work in [word puzzles], LiveOps practices are applied at a fairly basic level, which is an obvious growth opportunity for our projects. the challenge is the lack of expertise and references within the genre. I took the LiveOps course specifically to gain outside expertise.

The lecturer’s practical experience, systematized and packaged, has been invaluable to me as an additional source of data alongside competitor analysis and internal team experience.

In particular, the concreteness was extremely helpful—best practices, no fluff—what works, what doesn’t, what matters, what doesn’t, along with the classification and systematic description of the entities and tools used. This provided a solid foundation for designing a LiveOps feature and activity roadmap, from which i can build and develop further, taking into account the specifics of the genre."

Additional Information

The course is conducted in Russian.ㅤ

If you have any questions or would like to customize the course and conduct it exclusively for your company, please get in touch with us at academy@wn.media. We will be happy to assist you!The course is conducted in Russian.