About the course

Forget about the endless struggle between player retention and monetization.

Our course is designed specifically to optimize your work and make the outcomes of your efforts more predictable and successful.

We understand that constant content generation, event tuning, and update planning are not just stressful but can truly be a pain in the… developer's heart. That's why in this course, we provide you with proven tools, methods, and real-time game management strategies to tackle these tasks with ease and confidence. Additionally, we offer deep analysis of modern trends and technologies in LiveOps, based on real-world experience and examples.

Learn more and gain access to unique information that will open up new growth opportunities for you!

Key features

Relevance

LiveOps is an integral part of the modern gaming industry, ensuring continuous player engagement and satisfaction. The frequency of updates and in-game events continues to grow as players expect regular innovations and unique content. During the course, you will learn about the latest trends and technologies in LiveOps, update your existing knowledge, and immediately implement these skills to enhance the game's profitability.


Uniqueness

The course content offers systematically organized knowledge and unique insights gained by the mentor over more than 10 years in renowned gaming companies. It's a unique opportunity to acquire comprehensive knowledge in LiveOps, enhance professionalism, and receive advice that prevents mistakes, saves time, and leads to significant results.


Practicality

The course is built upon solving the daily tasks of a LiveOps manager. With the mentor, you will analyze specific examples step-by-step, learning which methods to apply in various situations to achieve optimal results. You'll analyze successful and unsuccessful examples of LiveOps strategies from different games and perform exercises aimed at developing and implementing LiveOps strategies in your game projects.


Structure

The course covers all key aspects of LiveOps, with topics flowing logically into each other to ensure you are left with a clear structure for working with in-game events at the end of the course. Moving from basic concepts to complex strategies and their practical application, you'll be able to transform your ideas into engaging game events and increase your game revenue.


Flexibility

The course includes recorded lectures that you can watch at your convenience. You can pause, take notes, immediately apply changes to your current project, and analyze outcomes. Moreover, real-time Q&A sessions with the mentor allow you to ask questions or discuss specific cases, enhancing your learning experience.


Who is this course for?

01. Game Designers

The knowledge gained in this course will help you create dynamic and interactive game events, enhance player interaction through regular events, and effectively utilize analytics to make changes based on feedback. Ultimately, this contributes to extending the game's lifecycle and increasing profitability.

02. LiveOps Managers

Organize and improve your knowledge, learn new methods and technologies in LiveOps, and optimize your workflow. Become a top-notch professional!

03. Game Analysts

During the course, you will delve deeper into studying metrics and effectiveness indicators of LiveOps, as well as data analysis methods to optimize gaming processes. This will enable you to enhance the accuracy of your forecasts through detailed analysis of player behavior.

04. Project Managers

You will receive detailed strategies for managing and planning LiveOps, allowing you to more effectively coordinate teams, plan and organize updates, and forecast project profitability.

05. Indie Developers

The course will teach you to understand player behavior and needs, as well as effectively use analytical tools to optimize gameplay and monetization. Ultimately, mastering LiveOps will give you competitive advantages and increase your chances of success in the industry.

Course format

Video Lectures 
Recorded lectures on each topic allow you to study the material at your convenience in your own mode.


Homework Assignments 
Homework assignments will help you consolidate what you have learned and put examples of solved cases in your portfolio.


Useful Materials 
Lecture presentations, important information and other materials are constantly available on our online platform.


Course program

01. Live ops as the primary growth driver for f2p games

Explore the role LiveOps plays in projects and its impact on growth.

02. Timeline and seasonality

Understanding the profitability impact of event duration and timing.

03. In-game events and promotions

Types, applications, and launch features.

04. Costs and rewards: balancing calculation

Practical examples from real cases.

05. Working with analytics in LiveOps

Monitoring and data collection programs, key metrics, and their application.

06. AB testing

Should you conduct them? How to do it right for maximum results.

07. Audience segmentation

Principles of audience division and strategies for different segments.

08. Monetization

Turning events into real profits.

09. Game economy

The basics of building the economy of a game project: what to consider, what it should consist of, how to make all the parts one system.

10. Managing game content

Strategies to ensure desired outcomes through content management.

11. Player loyalty management

How to make players loyal, how to make sure that interest does not disappear and profits grow.

12. Specifics of LiveOps in casual and mid-core games

Comparisons and contrasts using real examples.

13. LiveOps features: documentation and requirements

Keep things organized and make it easy for everyone to understand features.

14. Configs, validations, tests: engineering tasks and QA in LiveOps

Detailed examination using practical examples.

15. Failures of LiveOps managers and how to prevent them

We all make mistakes, it's important to analyze them and draw conclusions for the future.

16. Adding value to the project in the LiveOps team

Increase your value and usefulness as a professional in LiveOps.

About the Author

Experience and Projects

Vadim Bulatov is an expert in marketing, product management, and game design, with over 12 years of successful experience in the gaming industry.

Throughout his career, Vadim has collaborated with major companies such as Wargaming, Melsoft/Moon Active, and Playkot, where he worked on top-grossing games for mobile devices and PC. He has been involved in the full production cycle—from product management and vision creation to launch and optimization. Vadim has also led the liveops, economy, and monetization department for the game Age of Magic, using his extensive experience and knowledge to develop successful strategies for managing game processes.

In addition to his corporate roles, Vadim serves as a product consultant in casual and mid-core games, bringing his unique perspective to game content creation and development.

With Vadim's professionalism and experience, you can be assured that the course will be rich in valuable information and practical advice to help you achieve new heights in your career.


Author about the course

Regarding the course, Vadim says: "The gaming industry is immense. In terms of revenue, it surpasses the combined earnings of movies, sports, and music. 

The primary revenue in the industry comes from free-to-play games. The process through which players pay in a free game is called LiveOps. 

There is a huge demand for LiveOps specialists, and there is a direct correlation between the quantity and quality of such specialists and the game's revenue growth. 

Together with Magicskills.pro, we have developed a course aimed at uncovering all aspects of the daily work of a Live Ops manager. At the same time, it teaches how to bring value to the company, contributing to the game's revenue growth."

The results you will get

You'll get real cases and scenarios that you may encounter in your work, acquire various solutions for daily challenges, and have the opportunity to practice new skills in a safe environment to avoid mistakes on actual projects.

The LiveOps course is not only about making games engaging for players or increasing profits but also about making your work more enjoyable and turning you into a confident professional with unlimited career opportunities!

Сourse access

You can pay for access in any currency. A request for an invoice for payment from a legal entity is available when placing an order in the cart.
СOURSE ACCESS

- Access to lecture recordings on 16 topics
- Lecture presentations and other useful materials
- Homework assignments
- Access active for 6 months
- Certificate of course completion

EXCLUSIVE: 2 months trial on the Balancy platform


€559
+VAT
1

Additional information

The course is conducted in Russian.ㅤ

If you have any questions or would like to customize the course and conduct it exclusively for your company, please get in touch with us at academy@wn.media. We will be happy to assist you!The course is conducted in Russian.