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How free should a free game be?

We see two kinds of games at the top in terms of revenue: those in which it seems you don't have to buy anything, and those in which the non-paying player suffers every session.

To choose the right economic model for a game you have only one try in practice. Then the model gets bronzed and only slow fixes with high risks are possible.

The same problems appear when creating new events, introducing new mechanics, holding sales, in other words, any game change that aims to change the payment behavior of players.

To reduce the risks, two approaches are used:

  1. Copying the most successful - in the game designer's opinion - elements from profitable games.
  2. Copying the entire economy of a successful game in the smallest details.ㅤ

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The second approach is better, because the different elements of the model are less likely to conflict. But even the best economic model will perform poorly in the wrong environment.

In the webinar we will talk about,

  • how to choose the right working reference for the economy;
  • why games choose a generous or greedy model for a non-paying player;
  • what would be the best ratio of paid and free resources in a game, event, offer;
  • how to give away free resources in the best way.ㅤ

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Vadim Bulatov, a product management expert with 12 years of experience in the game industry and author of the LiveOps in Games course, will help you understand everything.

Get more on the "LiveOps in games" course

Additional informationㅤ

The webinar is conducted in Russian.

If you would like to listen to the webinar in English or have any questions, please email us at academy@wn.media.