02.05.2024

The mobile version of Uma Musume Pretty Derby earned $ 2.4 billion in three years

Uma Musume Pretty Derby is a mix of life simulator and horse racing, the action of which is built around pony girls. At the end of February, the game turned three years old. With a slight delay, Sensor Tower analysts shared the indicators of the mobile version of the project.

Uma Musume Pretty Derby

  • Uma Musume Pretty Derby was released on February 24, 2021. By March 2024, its revenue exceeded $2.4 billion.
  • The main market of the game is Japan. There she collected more than 90% of the proceeds.
  • In the period from February 24 to March 30, 2024, Uma Musume Pretty Derby was consistently in the top 10 highest-grossing mobile games in the Japanese App Store. Moreover, she occupied the first place for a significant part of the time. This is due to in-game events in honor of the third anniversary.
  • Uma Musume Pretty Derby is played mainly by men. In the period from January 1 to March 31, 2024, men made up 78% of the game's audience. Approximately 45% of all Uma Musume Pretty Derby users ranged in age from 25 to 34 years old. Another quarter of the users were between 18 and 24 years old.

A source:

Sensor Tower
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