B2B Sales in games industry

四月 15 - 六月 15, 2024
Add to Google Calendar
The online platform availability: 四月 15 - 六月 15, 2024
在线的

WANT TO CUSTOMIZE THIS TRAINING TO FIT THE NEEDS OF YOUR BUSINESS?

Please let us know!

For any questions please contact us at academy@wn.media

UNIQUE COURSE

Based on over 15 years of experience

Developed by WN Media Group
The No. 1 ecosystem for the global gaming industry

READY TO USE AT WORK

Gain skills you can immediately apply to close deals.

STEP-BY-STEP GUIDANCE

10 interactive classes and practical homework assignments.

GAME INDUSTRY SPECIFIC

First-hand practical knowledge and real-life case studies.

WHO WILL BENEFIT FROM THIS COURSE?

B2B Sales Managers in Gaming

Whether you're new to the industry or looking to sharpen your skills, this course provides the strategies you need to excel.

Bizdev Managers

Those responsible for strategic partnerships and growth within gaming companies will benefit from industry-specific tactics and networking tips.

Career Changers

Individuals looking to pivot into the gaming industry with a focus on sales will gain a solid foundation and industry insights.

MEET YOUR HOSTS AND SPECIAL GUEST EXPERTS

Julia Lebedeva (Kraskovskaia)

COO & Partner at WN Media Group

Marty Caplan

Principal at Fabulationary

Elena Sidorova

Sales Director at WN Media Group

Jean-Francois Tremblay

Business Development Director at i3D.net

Gustav Pastucha

RnD Producer Pixel Federation

COURSE OUTLINE

Workshop 1

The B2B Sales & Bizdev Survival Guide
Let's jump into the world of business development and sales in gaming: is there a difference between the two? We'll bust myths, face scary challenges head-on, discuss how to become influential both inside and outside your company, and find out how to keep your energy bar full even after a marathon of meetings.


***Homework assignment!***

Workshop 2

Tuning In: The Power of Empathy and Active Listening
Unlock the secret superpower in sales: empathy. Dive deep into understanding your client's needs by mastering the art of listening — really listening. We'll explore how tuning into your client's world can transform sales pitches into meaningful conversations and turn potential deals into partnerships. Get ready to learn how to hear what's not being said and respond in a way that resonates.


***Special guest alert! Jean-Francois "Jeff" Tremblay, i3DNet***

Workshop 3

Mining Gold with Lead Generation
What's the secret sauce to turning a 'Who's this?' into a 'Let's do this!'? We'll dive into the magic of lead generation, warming them up and getting them to close a deal with you, with a little help from our friend AI. We'll also discuss lead sources and learn tailored tactics for each as well as effective communication & presentation skills.


***Homework assignment***

Workshop 4

Nailing the Perfect Sales Meeting: In-Person and Online
Level up your meeting game with this playbook for the ultimate sales meet-up, whether you're sharing a screen or a coffee. We're talking strategic prep work, turning small talk into big opportunities, and structuring your meeting like a pro-level quest. We'll practice the perfect combos to counter objections and keep the conversation rolling. Plus, we'll unlock the post-meeting moves that keep the momentum going. Get ready to transform every "nice to meet you" into "can't wait to work with you!"


***Special guest alert! Marty Caplan, Amber***

Workshop 5

Embracing Technology & Tools in Sales and Bizdev
We'll explore the tools that could give you superhero-like powers to close deals faster and smarter. Get ready to dive into a world of CRMs, automation platforms, and analytics tools that will transform your sales strategy into an unbeatable force.

Workshop 6

Network Like a Boss at Events and Build your Personal Brand
Discover the cheat codes for networking events — from leveling up your prep game to boss-level follow-ups. We'll show you how to build a personal brand that's more memorable than the final boss in your favorite game. It's time to make those industry events less about the free swag and more about snagging solid leads.


***Special guest alert! Gustav Pastucha, Pixel Federation***

Bonus Module

Crafting the Perfect Commercial Offer
Dive into the art of creating compelling commercial proposals that resonate with your clients. This bonus content will guide you through structuring your offer for maximum impact, and fine-tuning your pitch to highlight value.


***Homework assignment!***

Workshop 7

The Ultimate Sales Simulation Experience - In-Person Workshop in Istanbul!
Each participant will receive a Premium Ticket to the WN Conference in Istanbul, happening on June 11-12. This interactive session will reinforce the skills learned in the online workshops and provide priceless networking opportunities. Participants will have the chance to apply their new skills in real-life, with assistance in arranging and conducting meetings with potential leads. Prepare to elevate your sales expertise in this dynamic, real-world environment!

What Kind of Networker Are You?

Discover your networking style with our engaging quiz!

In the world of business, building connections is key, yet we all approach networking in our unique way. Are you a party star or a smart planner? Knowing your style helps you network and sell better.

Let's find out who you are in the networking game!

ABOUT US


We believe that knowledge exchange is a key to driving the industry forward. That why we have developed an exclusive B2B Sales course based on our own rich experience.
One of the flagship products of the company, WN Events, annually attracts thousands of industry representatives worldwide, offering a platform for successful networking and deal-making.
___________________________________________________________________

WN Media Group is a leading video game media company with over a decade of experience in the market.

Over the years, the company has developed a strong portfolio of products and services that now help thousands of companies worldwide achieve their business goals, positioning WN Media Group as the No. 1 ecosystem for the global gaming industry.
___________________________________________________________________

The WN community, comprising over 100,000 game industry professionals, is united on the WN Hub. This unique communication platform features media sources, an interactive games catalog, talent acquisition opportunities, hybrid events, exclusive professional courses, and more.ㅤ

CLASS FORMAT


ONLINE WORKSHOPS
Six live 2-hour sessions held weekly on the dedicated space of the WN Hub platform, featuring group and personal chats. Recordings will be available for those unable to attend live.

IN-PERSON WORKSHOP
A special session in Istanbul during the event, designed for lead generation and networking.ㅤ

CLASS SIZE
Groups will consist of 7 to 15 participants, ensuring personalized attention and an interactive learning environment.ㅤㅤ


HOMEWORK ASSIGNMENTS
Three tasks designed to reinforce learning and apply course concepts.

BONUS MODULE
An additional content segment to further enrich the learning experience.

WHAT TO EXPECT AS A RESULT

Completing this course equips you with crucial skills and knowledge, directly impacting your career in gaming industry sales. Expect to:

  • Boost Your Earnings: Increase your paycheck through advanced sales strategies and techniques tailored to the gaming industry's demands.
  • Master Lead Generation: Learn to identify and nurture leads, ensuring a good pipeline for continuous business opportunities.
  • Enhance Your Negotiation Skills: Acquire negotiation tactics that significantly improve your deal-closing rate.
  • Expand Your Network: Leverage the course's networking opportunities to connect with key industry players
  • Sharpen Your Communication: Improve your communication skills to effectively address client needs, and secure buy-in.
  • Elevate Your Personal Brand: Learn How to develop a compelling personal brand that sets you apart in the gaming industry.

COURSE LANGUAGE

English