WN Growth Summit Limassol’25

五月 29, 2025
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The online platform availability: 五月 22 - 六月 5, 2025

About

The WN Growth Summit is a high-density gathering of top-tier game studios, publishers, designed to tackle the real, burning issues studios are facing right now — from surviving platform shifts to rethinking monetization strategies and game design.

📌 Why it matters now:

We’re in a transition era. Ads are failing. AI is commoditizing content. Hypercasual is fading. Teams are downsizing. But player expectations are growing — and cross-platform, retention-first, monetization-savvy design is the only way forward. Our summit offers laser-focused insights to navigate this chaos.

UTC+3

11:55 - 12:00

Welcome to WN Growth Summit Limassol’25!

Julia Lebedeva
WN Media Group
12:30 - 14:00
Roundtable Discussion

The Next Big Thing: How to Make Money in the Gaming Industry in the Next Two Years

📌DESCRIPTION:
The gaming industry is evolving at high speed, and old playbooks are quickly losing relevance.
— Traditional monetization models are under pressure from platform policies and player fatigue
— User acquisition costs are rising while targeting precision drops
— Web3, AI, UGC, and new platforms promise growth — but many bets don’t pay off
— Studios are stretched thin between building for today and planning for tomorrow
— And the biggest risk: chasing trends that never turn into revenue

💡KEY DISCUSSION POINTS:
— What signals help you spot a real opportunity before it becomes mainstream?
— How do you balance innovation with financial stability?
— Is it worth building for Web3, UGC, or spatial computing today — or is it still too early?
— What new business models are quietly gaining traction?
— Which markets and genres show the strongest short-term potential?
— What are the biggest mistakes teams make when trying to pivot toward “the next big thing”?

😊WHO'S IT FOR:
Founders, executives, product and growth leads who are actively seeking the next revenue engine — and want to place smart, informed bets without chasing hype.

12:30 - 14:00
Roundtable Discussion

In-House vs Outsourcing vs AI: Where Are the Creatives Born That Actually Perform?

📌DESCRIPTION:
Creatives still play a key role in performance marketing, but the market has become tougher and less predictable.
— Successful concepts are copied within hours, especially by Chinese teams
— Outsourcing often delivers inconsistent quality and tends to stick to templates
— Playables require precision and flexibility, making external partnerships challenging
— The role of AI is growing, but few have figured out how to integrate it effectively into their pipeline
— And the most painful part: you can spend thousands of dollars creating a creative and not even get $1K in return.

💡KEY DISCUSSION POINTS:
— Where do you find ideas that don’t get instantly copied by everyone?
— How do you scale production without losing control?
— Can AI truly replace a creative team?
— Which approach delivers the best results today: an internal team, a reliable pool of partners, or a hybrid model?
— Is it still worth producing dozens of variations when testing capacity is limited?
— What KPIs should a creative team have?

😊WHO'S IT FOR:
CMOs, UA leads, creative producers, and founders who want to find a more effective model for producing and testing creatives.

12:30 - 14:00
Roundtable Discussion

Maximizing Game Revenue: Web Payments, Working with Whales, and Other Monetization Strategies

📌DESCRIPTION:
With rising user acquisition costs and tightening platform restrictions, finding smarter ways to monetize is more critical than ever.
— Web-based payments are helping studios reduce reliance on app stores and boost margins
— High-value players (whales) still drive a large share of revenue — but identifying and engaging them requires precision
— Personalization is key, but balancing it with fair and ethical design is tricky
— Data-driven monetization opens opportunities — and new risks
— The biggest gains often come not from bold moves, but from better execution on underused tactics.

💡KEY DISCUSSION POINTS:
— How can web payment solutions help circumvent app store fees — and what are the hidden trade-offs?
— What works best today to retain and grow top spenders?
— How do you identify whale potential early and personalize offers without being predatory?
— What monetization strategies scale well without alienating your broader player base?
— Where are studios leaving money on the table — and how can they capture it?
— How do teams align product and growth around long-term revenue instead of short-term wins?

😊WHO'S IT FOR:
Founders, monetization and product leads, live ops teams, and C-level execs looking for practical, high-impact strategies to increase revenue while keeping players engaged and loyal.

14:00 - 15:30

Networking Lunch

15:30 - 17:00
Roundtable Discussion

Energy Over Time: Strategies for a Long and Joyful Life at High Speeds

📌DESCRIPTION:
How do you manage yourself, not just your calendar? This isn’t your typical “work-life balance” talk. It’s an honest, peer-to-peer exchange of how founders and top executives can maintain high performance, emotional resilience, and genuine joy — without burning out.

💡KEY DISCUSSION POINTS:
— Why energy is the true fuel for leadership and decision-making
— How to understand and manage your personal “energy cycle”: from sleep to active recovery
— Biohacking, wearables, nutrition, movement — what has actually worked for whom?
— Can we outsmart aging? Longevity strategies for 35+
— How to shift from productivity obsession to conscious effectiveness
— Why pushing 24/7 isn’t power — it’s fear
— The pleasure vs utility balance: where do you find fuel for the long run?

😊WHO'S IT FOR:
Founders and top executives. Especially valuable for those who want the second half of life to be vibrant, sustainable, and full of meaning — not just “successful.”

15:30 - 17:00
Roundtable Discussion

From Hyper-Casual to Steam: A Lifeline or the Next Trap?

📌DESCRIPTION:
The mobile market is in crisis — UA costs are up, analytics are broken, organic is nearly dead, and platform rules are tightening.
— Yesterday’s hyper-casual hits are today’s abandoned genres
— Suddenly, everyone’s making a move to Steam
— But the bar is higher, budgets are bigger, and players are less forgiving
— PC seems more open, but staying afloat is another story
— A few breakout successes — but is this a trend or just a temporary spike?

💡KEY DISCUSSION POINTS:
— Why is everyone rushing to Steam — and what happens if it doesn’t pay off?
— How do product strategies differ between hyper-casual and PC?
— Which marketing tactics are actually working on Steam today?
— When will we know if this pivot to PC is sustainable?
— How are teams, pipelines, and business models changing in this new reality?
— What are we leaving behind on mobile — and what are we really gaining?

😊WHO'S IT FOR:
Founders, producers, marketers, and investors navigating mobile stagnation and exploring whether Steam and PC gaming are the next big bet — or just another mirage.

15:30 - 17:00
Roundtable Discussion

Getting In Early: How to Join Projects at the Earliest Stage — and Where to Find Them Now

📌DESCRIPTION:
Everyone wants to be part of the next big thing — but by the time a game hits soft launch, most of the key decisions (and value) are already locked in.
— Traditional publishing pipelines are overloaded or risk-averse
— Incubators have gone quiet or shifted focus
— Venture funds are more selective, and angels are harder to reach
— Studios are increasingly building behind closed doors
— So where do you plug in now — and how early is “early enough”?

💡KEY DISCUSSION POINTS:
— Where are the early-stage games being built today — and how do you find them?
— What models work best for getting involved: publishing deals, co-dev, investment, advisory?
— Are incubators still alive — or have they morphed into something else?
— How do you evaluate early teams and prototypes with limited data?
— What do founders actually need at the early stage — and what should partners bring to the table?
— What’s the future of early-stage funding: angels, DAOs, studios, or corporate funds?

😊WHO'S IT FOR:
Publishers, investors, producers, scouts, and strategic partners who want earlier access to promising projects — and founders looking for smarter ways to grow beyond the prototype phase.

Speakers

Program to be updated! Stay tuned!

Tickets

Please pay attention that DEVELOPER & PUBLISHER PASS is reserved exclusively for game developers and publishers
DEVELOPER & PUBLISHER PASS
  • Meeting System on WN Hub
  • Live Networking
  • Lectures
  • Access to exclusive industry insights and potential partnerships
€199
+VAT
1
SERVICE PROVIDER PASS
  • Bronze Sponsor status
  • A dedicated place in the Business Pavilion where you can host meetings (includes a table and chairs)
  • Logo on website, table tents
  • 2 Guaranteed Passes for company employees
  • Ability to schedule meetings at your spot via the Meeting system
  • Live Networking
  • Lectures
  • Access to exclusive industry insights and potential partnerships
€2,000
+VAT
1

Location

Parklane, a Luxury Collection Resort & Spa, Limassol

Giannou Kranidioti 11, Street 4534, Cyprus

Partners

If you'd like to explore branding opportunities, please let us know!

Partners

Media Partners

Contacts

Got questions? Please let us know!

For any questions including payment issues, please contact us at welcome@wn.media
Pavel Ryaykkonen

CEO & Founder
pavel@wn.media

Julia Lebedeva

COO & Partner
julia@wn.media
Telegram: @Julia_Lebedeva
LinkedIn: Julialebedeva

Elena Sidorova

Sales Director
elena@wn.media
Telegram: @elenassidorova
LinedIn: Elena Sidorova

Antonio Pasalic

Program Director
antonio@wn.media