About the course

This course is all about the author's unique way of making ads. It teaches you how to get people to download or buy your game. It's useful for creatives, game marketing enthusiasts, and even game studio founders.

By the end of the course, you'll know how to create ads that really connect with people, step by step. As a result, you'll be able to put together your own ad campaign with the author's help

Course Outline

Stage 1 - Research

In any advertising campaign, the first step is gathering information. During the research stage, you'll lay the foundation for your ad. This is a crucial phase

You'll discover how to:

• Describe your target audience effectively
• Carry out thorough interviews with your audience
• Identify the essential features of your product and what your competitors are up to

A significant emphasis will be placed on audience interviews. You'll receive templates for questions and learn how to conduct surveys the right way

Stage 2 - Crafting the Ad's Core Message

In this stage, you'll discover how to figure out what we should tell our audience to grab their attention in our ads. The author will reveal their system for shaping beliefs and shaping attitudes, along with practical tips

You'll learn how to create draft key messages, refine them, and select the primary one you'll develop further

Stage 3 - Crafting Creative Concepts

In this stage, you'll delve into the creative core of advertising. Creative ideas are what make ads vibrant and unforgettable. But how do you actually generate these ideas?

The author will demonstrate the principles behind crafting initial idea prototypes and share methods for their development. You'll also explore valuable insights from top creative agencies

Stage 4 - Refining Concepts

During this stage, you'll master the art of refining key messages to ensure they can be launched on a broad scale while maintaining consistency

Working alongside the author, you'll also dissect well-known concept examples to gain a deeper understanding

Stage 5 - Building Funnels

In this stage, you'll grasp the fundamental principles of creating effective marketing funnels. You'll also review successful examples of funnel development to gain insights

You'll have the opportunity to create a funnel for your game and explore the innovative ideas your colleagues have devised

Stage 6 - Putting Ads into Action

Implementation is a significant and vital aspect. During this stage, you'll delve into various advertising methods, with a special focus on video ads, known for being both highly effective and complex

The author will provide valuable insights into successful techniques, templates, and the principles of script development and execution

Course Details

• 7 weeks of hands-on learning
• 7 video lectures
• Weekly live online webinars (7 in total)
• 7 practical homework assignments
• Access to a course chat room for sharing experiences and networking
• Continuous interaction with the author
• The opportunity to create a complete advertising campaign for your game by the end of the course

Course Language

Russian