WN C-Level Summit Dubai'25

十二月 11, 2025
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The online platform availability: 十二月 8-25, 2025

About

On December 11, 2025, leaders from across the games industry will gather in Dubai for a day of meaningful conversations, fresh insights, and genuine connection.

The WN C-Level Summit is built for decision-makers who seek more than another conference — it’s a space to exchange ideas, challenge assumptions, and reflect on the future of the industry together.

The program blends data-driven talks, roundtable discussions, and interactive experiences with elements of well-being and personal reflection — all in a relaxed setting.

It’s where the industry’s most experienced voices come together to share, learn, and recharge before stepping into another year of change.

Reflect. Predict. Connect.

Throughout the day, participants will leave their mark on two interactive boards — capturing the collective experience and vision of the summit community.

Major Learning from 2025 — what shaped your leadership this year?
One Big Bet for 2026 — what will define the next?

These collective notes will form the closing reflection of the day — a visual story of lessons learned and bold ideas for the year ahead.

Who's Joining You at WN C-Level Summit Dubai'25

Walter Somol

Director, Epic Games Store Biz Dev
Epic Games

Katia Serbina

Head of Middle East | Sr. Manager, Client Partner
Unity

Arseniy Alikhanov

Industry Head, Gaming
Google

Nikita Sherman

SVP BD Mediterranean
Xsolla

Nick Matsokin

Executive Director
MGVC

Ali Farha

Partner
Behold Ventures

Terry Lee

CEO
Fusebox Games

Julia Lebedeva

COO & Sales Partner
WN Media Group

Alex Siamantas

CEO
Holyday Studios

Pavel Ryaykkonen

CEO & Founder
WN Media Group

Ivan Fedyanin

CEO & Co-Founder
PlayDucky

Andrey Belousov

CEO
Door407

Alexey Shcherbakov

VP of Business Development
G5 Entertainment AB

Salah Sivushkov

CBDO
AXLEBOLT

Sergey Neskin

CEO & Co-Founder
Neskin Games

Expected Audience

Over two-thirds of the participants are top-level decision-makers — CEOs, founders, and executives defining company strategies. The rest include senior leaders, industry experts, and advisors contributing practical experience and market perspective.

Attendee Geography: a truly global leadership mix. While hosted in Dubai, the Summit attracts a uniquely international crowd.

Together, they form a cross-cultural network driving innovation in the global games industry.

Day 0: Exclusive Google AdMob Event

Date: 10 December 2025
Time: 13:30-18:00

Join to network with your Google team and industry leaders and to learn more about:

  • The latest AdMob Platform updates
  • Segmentation strategies with Firebase
  • Hybrid revenue and iOS advantages. Explained.
  • Networking and fun

*All applications will be reviewed by Google. The WN C-Level Summit organizers are not responsible for the selection process and cannot guarantee participation confirmation. Final decisions regarding acceptance are made solely by Google.

What to expect from WN C-Level Summit Dubai'25

Download program*
*may be updated

UTC+4

10:00 - 11:00

Registration & Welcome Coffee

Arrive, grab coffee, and start informal networking in a relaxed setting!

11:00 - 12:00

Opening Sessions Data Insights

A series of short, high-impact talks setting the tone for the day including fresh market trends and data-driven perspectives from Google and other industry leaders.

Solo Talk

State of Gaming — 2025

Arseniy Alikhanov
Google
12:00 - 13:30

Roundtable Discussions | Apply!

Parallel roundtables bringing together 10–12 executives per table for off-the-record conversations on strategy, growth, and leadership.

Make sure to apply in advance.

12:00 - 13:30
Roundtable Discussion

Mobile Gaming's Future: Embracing Alternative Distribution and Shifting Market Dynamics | Apply!

The discussion will focus on the rising significance of alternative app stores and webshops. The discussion will highlight how these alternative distribution methods are reshaping market dynamics, enabling innovation, and providing developers with more diverse options.

  • What strategic advantages do alternative app stores and webshops provide over Apple and Google ecosystems?

  • How can diversified distribution mitigate risks related to platform fees, policy changes, or market saturation?

  • Which alternative stores are most relevant in key growth regions like emerging markets?

  • How do user acquisition, monetization, and retention strategies differ across these alternative channels?

  • What operational changes or technological investments should gaming companies prioritize to leverage alternative distribution?

Make sure to apply in advance.

LeaderWalter Somol
Epic Games
LeaderNikita Sherman
Xsolla
12:00 - 13:30
Roundtable Discussion

How Residency Shapes Gaming Companies Right Now | Apply!

Residency is no longer just a line in the tax plan — it’s now a strategic force reshaping how gaming companies operate, scale, and win in global markets.

  • Residency as a business lever: How are gaming CEOs and founders using residency choices to enhance company stability, attract investment, and empower global expansion?

  • Europe vs. UAE/Cyprus: Why are leaders pivoting from traditional “offshore” options to European programs, and what impact does this have on business reputation, compliance, and long-term growth?

  • Team mobility and talent strategy: How does residency influence where gaming teams are based, hired, and retained — and what new opportunities exist for digital professionals across borders?

  • From digital nomads to strategic residents: Why are successful gaming executives moving beyond tax benefits to pursue residency as part of their life design and leadership brand?

  • Personal status, family, and company interests: What are the practical implications of residency for founders’ personal lives, families, and risk management strategies?

  • Investor and banking perspectives: How does the choice of residency influence investor confidence, access to finance, and company valuation in today’s competitive landscape?

Make sure to apply in advance.

13:30 - 14:30

Asian Fusion Seated Lunch with Discussion Themes

A delicious Asian fusion lunch served with ideas; each table comes with a discussion topic, encouraging reflection, dialogue, and connection.

15:00 - 16:00
Interactive Session

WN Talents Closed Presentation | Apply!

An exclusive session unveiling upcoming WN Talents initiatives, key market insights, and data on hiring trends in the global games industry. Invite-only

Make sure to apply in advance.

15:00 - 16:30
Interactive Session

Mastermind Session: AI Reality Check: What Works and What Doesn’t | Apply!

16:00 - 16:30
Interactive Session

Focus, Balance, Resilience: Leading Under Pressure | Apply!

In an industry defined by rapid change, constant demands, and high stakes, staying grounded is no longer a soft skill — it’s a leadership necessity. This roundtable invites senior executives to openly discuss how they maintain clarity, protect mental bandwidth, and navigate stress without burning out.

Participants will share personal strategies, challenges, and reframes around:

  • Staying focused when overloaded
  • Balancing decision-making with emotional energy
  • Building resilience — individually and in teams A candid conversation about how leaders stay human while leading at the highest level.

Make sure to apply in advance.

16:30 - 17:00

Closing Remarks Reflection Boards

A brief wrap-up and collective look at the Major Learnings from 2025 and One Big Bets for 2026 shared on the interactive boards.

17:00 - 20:00

Networking & Drinks Leadership Bar

A relaxed evening above the city, with drinks, delicious bites, and conversations continuing into the night. The Leadership Bar features signature cocktails symbolizing different leadership styles: Focus, Risk, Vision, Balance, and Flow.

Sponsored By
OHM
sponsor image
Roundtable Discussion
Sponsored by Xsolla
sponsor image
Roundtable Discussion
Sponsored by Discus Holdings Private Clients

Tickets are limited to 100 industry leaders

All applications will go through an individual review, supported by our custom AI tool, to ensure the right fit for the event.

Once approved, our team will personally contact you to confirm participation and outline the available participation options.

Apply to Join the Summit

If you’re interested in attending, please complete the form below.

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Location

Velvet Social Dubai

Media One Hotel - 43rd Floor Al Falak St - Al Sufouh - Dubai Media City - Dubai - United Arab Emirates

Book your stay at Media One Hotel at a special rate for WN C-Level attendees:
use promo code B2B.

If you'd like to explore branding opportunities, please let us know!

Partners

For Volunteers

Join the WN C-Level Summit Dubai'25 and become a part of WN team

Help the WN Team and get an experience in creating and managing an event and meet game industry decision makers.

Contacts

Got questions? Please let us know!

For any questions including payment issues, please contact us at welcome@wn.media
Pavel Ryaykkonen

CEO & Founder
pavel@wn.media

Julia Lebedeva

COO & Partner
julia@wn.media
Telegram: @Julia_Lebedeva
LinkedIn: Julialebedeva

Elena Sidorova

Sales Director
elena@wn.media
Telegram: @elenassidorova
LinkedIn: Elena Sidorova

Oleg Nesterenko

Program Director
oleg@wn.media