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WN Conference Istanbul’25
About
WN Conference Istanbul'25 will take place on June 19-20, bringing together gaming industry professionals from around the world for two days of in-depth discussions, deal-making, and exclusive networking opportunities.
Day One will follow a classic conference format, with talks from industry experts, discussions on key trends, a developer showcase, and opportunities to meet potential partners.
VIP and Premium ticket holders will enjoy an exclusive boat cruise, featuring great food, drinks, and networking — all against the iconic backdrop of Istanbul.
It’s a tribute to the very first White Nights Conference, where it all began in 2012 - with a boat party full of ambition, creativity, and big dreams.
On Day Two, we’re preparing a variety of activities – including roundtable discussions, speed game dating, and investor pitches – to help you make the most out of the event!
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Our Featured Speakers
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CEO
Boby.ai
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CEO
exmox
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Head of BD Razer Gold
Razer Inc
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AI & Gaming Advisor
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Account Manager
Allcorrect Games
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Growth Lead Turkey at Moca Network
Animoca Brands
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CEO
tiplay studio
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CEO & Game Designer, Co-Founder
Arvis Games
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Co-Founder and CEO
Catoptric Games & Next in Game
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Director of Business Development, Games
Anzu.io
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Founder & General Partner
Ludus Ventures
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Advisor
Our Advisors
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President & CEO
Niko Partners
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Advisor
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Business Development Manager
Big Blue Bubble
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Managing Director & Founder
Agnitio Capital
UTC+3
Welcome Coffee
Welcome to WN Conference Istanbul'25!
An official introduction to the conference, outlining the agenda and key highlights for attendees.
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From Hyper-Casual to Steam: A Lifeline or the Next Trap?
The mobile market is shrinking. Steam looks like salvation — but is it? Let’s unpack the shift, the risks, and the reality.
The panel discussion is designed for founders, producers, marketers, and investors navigating mobile stagnation.
Key Talking Points:
- Why the sudden shift from mobile to PC?
- Is the Steam rush a bubble or the beginning of a new cycle?
- Which product, marketing, and budget strategies actually work on Steam?
- How do team structures and production pipelines need to change?
- What’s really being lost - and gained - in the shift?
In-House, Outsourced, or AI: What Works Best for Ad Creatives?
Creatives remain the backbone of performance marketing — yet creating winning assets has never been more complex. In this panel, we’ll get into the evolving landscape of creative production, where the pressure to deliver fast, cheap, and effective ads collides with limited testing bandwidth and rising competition.
With top concepts cloned within hours, outsourcing becoming increasingly template-driven, and AI disrupting traditional pipelines, how do leading teams stay ahead? We'll explore which models (internal, external, AI-assisted, or hybrid) actually deliver results today — and how to scale creative production without sacrificing quality or ROI.
Key questions for discussion:
- How to generate original ideas that aren’t instantly copied
- When outsourcing helps — and when it hurts
- Playables and precision: is external help worth the risk?
- The real role of AI in creative pipelines — today vs tomorrow
- Scaling production with limited testing capacity
- KPIs and success metrics: what should creative teams be measured on?
Boosting Player Spending: Real-World Tips That Work
In a world of rising CPIs and tighter margins, increasing player LTV is more important than ever. This session will break down actionable, real-world strategies top studios use to boost in-game spending — from optimizing early-game monetization flows to driving repeat purchases without hurting retention. No fluff, just what actually works in 2025.
Refreshments Break
How to Pitch to Gaming VCs (and Get Funded)
Gain insider tips on crafting compelling pitches and securing investment from leading gaming VCs.
Maximizing Rewarded User Acquisition: Strategies for Sustainable Growth in Gaming
Rewarded traffic can deliver high-quality users — if done right. In this session, Çağlar Eger from Exmox will share proven strategies for scaling rewarded UA campaigns without sacrificing ROAS or user experience. Learn how leading studios leverage reward mechanics to drive long-term engagement, reduce CPIs, and build sustainable growth across platforms.
You’ll walk away with practical frameworks for:
- Identifying the right channels and partners for rewarded UA
- Avoiding common pitfalls in incentive-based campaigns
- Measuring and optimizing for long-term value over short-term installs
- A must-attend for UA managers, growth leads, and monetization strategists looking to diversify their acquisition playbook.
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AI in Gaming: From NPCs to Next-Gen Worlds
Examine how artificial intelligence is revolutionizing game design, from smarter NPCs to immersive, dynamic worlds.
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Web3 Gaming: Beyond the Hype
Separate fact from fiction as experts discuss the real opportunities and challenges of blockchain and Web3 in gaming.
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Publishing & UA: How to Go Global from Türkiye
Get actionable advice on international publishing and user acquisition strategies tailored for Turkish developers aiming for global reach.
For Developers
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Choose your tickets
- Table with signage in the Expo Zone
- Logo on the Event page
- Schedule meetings at your table via the Meeting System
- 2 Premium Passes for Service Providers
Only 7 spots left at this price!
- Meeting System on WN Hub
- Lecture Halls Access
- Networking Area Accessㅤ
- Coffee Breaks
- Pre-Party on 18.06
- Networking Party on 19.06
- Priority Registration
- VIP Badge
- VIP Lounge
- VIP Seats in Lecture Halls
Early Bird price until June 5
- Meeting System on WN Hub
- Lecture Halls Access
- Networking Area Accessㅤ
- Coffee Breaks
- Pre-Party on 18.06
- Networking Party on 19.06
Early Bird price until June 5
- Meeting System on WN Hub
- Lecture Halls Access
- Networking Area Accessㅤ
- Coffee Breaks
- Pre-party on 18.06
Networking Party on 19.06
Early Bird price until June 5
- Meeting System on WN Hubㅤ
Early Bird price until June 5
For Students
WN Media Group is here to support rising talents. We’ve reserved a limited number of free tickets for students passionate about the video game industry!
Tell us why attending this conference matters to you and what you hope to gain from it. The most inspiring stories will earn free tickets, helping you to kickstart your journey in the gaming world.
Applications will be accepted until June 17, 2025
Contacts
Got questions? Please let us know!
For any questions including payment issues, please contact us at welcome@wn.media
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CEO & Founder
pavel@wn.media
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COO & Partner
julia@wn.media
Telegram: @Julia_Lebedeva
LinkedIn: Julialebedeva
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Sales Director
elena@wn.media
Telegram: @elenassidorova
LinedIn: Elena Sidorova
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Program Director
antonio@wn.media