Monetization Architecture: The Formula of Game Revenue

Monetization is one of the key success factors of a mobile game.

It must be built into the project from the very beginning and take into account player behavior at all stages of the game cycle. In practice, however, common mistakes often occur:

insufficient economic capacity
weak user segmentation
ineffective offer system

Our program is a combination of training and audit that will help your team to quickly set up a monetization system and avoid critical miscalculations.

Our program will help you to:

Identify weaknesses in your current monetization

We’ll analyze your existing monetization system to detect inefficient mechanics that prevent you from earning more

Master new practical tools

We’ll provide you with an up-to-date toolkit for optimizing your game economy

Boost key metrics

Through structured work with monetization, we’ll help you to influence not only revenue but also the core performance indicators of your game

Develop a new growth strategy

After a detailed analysis, we’ll prepare a personalized plan to bring your monetization to the next level

The program is perfect for:

Producers

Gain the skills to assess monetization effectiveness, make revenue strategy decisions, and minimize risks during launch and scaling

Game Designers

Learn how to integrate monetization into the game cycle, balance the economy, and create offers that truly work

Game Analysts

Understand monetization metrics more deeply, identify growth opportunities, and find the most effective solutions to improve game revenue

Product/Project Managers

Grasp how monetization is integrated into the user journey and how to factor it into planning

Indie Developers

Access clear, actionable monetization tools without unnecessary theory, so you can immediately apply them to your game and start earning more

LiveOps Specialists

Discover how to use events, offers, and content to boost retention and long-term profitability

Programm overview

Session 1. Fundamentals and Monetization Audit

Key points:

Monetization logic and payment zones (customization, convenience, content, progression).
The importance of the game cycle and economic capacity.
Tools for auditing a project.

Takeaways:

A clear framework: why players pay.
Understanding how to integrate monetization into the game cycle.
Homework: project vision in a flowchart.

Session 2. Motivations and Influence Tools

Key points:

Retention and engagement mechanics (events, collections, social features).
User segmentation and offer logic.
Why references should be analyzed, not copied.

Takeaways:

Understanding differences in audience behavior.
A clear structure for your offer system.
Homework: ideas for segmentation and offers.

Session 3. Recommendations and Implementation Plan

Key points:

Review of homework (offers, segmentation, project vision).
Questions and observations about the specific game.
Joint development of an implementation plan.

Takeaways:

Personalized recommendations.
Clear priorities for risk-free implementation.
A concrete development roadmap for monetization.

Tutor

Maksim Amosov — Head of Monetization at Nekki

Throughout his career, Maksim has worked on large-scale projects with global reach, including Paradise Island2 at Game Insight. Today, he leads monetization for the blockbuster Shadow Fight.

Maksim specializes in strategy and operations, including:

balancing ads and in-app purchases,
designing game economies,
building analytics systems,
managing LiveOps cycles,
setting up segmentation, pricing tiers, and special offers.

His focus—building monetization that both scales revenue and maintains player trust.

Maksim’s approach is “data in priority”: every decision is tested with metrics and experiments, while game design stays fair and transparent — without pay-to-win or manipulative mechanics. He practices fast iteration, uses mini-games as tools for engagement and monetization, and pays close attention to ad creative quality and transparent offers for different audiences — from new players to experienced.

In the program, Maksim teaches how to think like a monetization designer:

identify player segments,
choose the right models (Ads / IAP / D2C),
calculate impact on LTV and margin,
plan LiveOps,
build a sustainable game economy.

The result: a clear understanding of how to make balanced decisions without losing harmony between revenue and player experience.

Our advantages:

Personalized Approach

The program is tailored to your goals, current stage, and project specifics

Expertise

Our tutors are proficient industry experts who share knowledge and techniques refined through years of practice

Flexible Format

Learn the way you prefer — online or offline. We adapt to your needs

Support

We provide feedback at every step! If something is unclear, we’re always ready to answer your questions

Ready to bring your monetization to the next level?

Contact to us to discuss the details