Leveling Up In-Game Events:

LiveOps That Drive Real Business Impact

We’ll show you how to re-engage players and gently grow their in-game spending

In today’s F2P landscape, event-saturated games are the norm. But new events burn out faster, and just adding more of them no longer guarantees better metrics.

Standing out now requires more than just volume. Success depends on high-quality visual and UX design, smart and balanced integration into the game economy, and a solid pipeline for analytics and event scheduling.

Our program is a practical, hands-on masterclass built to deliver real, visible impact fast

Here’s What You Get

🛠️ A Ready-to-Run Event
Your team builds a fully functional event for your game right during the training.

👨‍🏫 Expert Feedback
Every idea, mechanic, and balance tweak gets reviewed by a pro with experience on top-tier titles.

📊 Real Metric Growth
This program is results-driven: your events are designed to move the numbers that matter.

📚 Access to Recordings
All materials stay with you - perfect for onboarding new team members or revisiting topics anytime.

🧠 A Skilled Team
Your team won’t just listen, they’ll get hands-on with real content and build lasting expertise.

🔁 A Repeatable Process
We’ll help you build a system so future events are faster to create and better every time.

This program is built for:

Game Designers

They’re responsible for event ideas and mechanics, but often struggle with declining engagement and unpredictable results.
Our system gives them a structured approach to event design: accounting for genre specifics, player motivation, and business goals right from the concept phase.

LiveOps Specialists

When calendars are overloaded and every launch feels chaotic, efficiency drops. Our program equips your team with clear planning tools, templates, and escalation protocols, reducing stress and making launches more predictable.

Analysts

They’re often asked to evaluate event performance after the fact, without shared success criteria. We help them define relevant metrics early, set up actionable analytics, and communicate insights that guide real improvements.

Producers & Project Managers

If your teams are shipping event after event with little business impact, this leads to fatigue without results. Our training introduces a clear framework for prioritizing events, setting meaningful goals, and measuring true success, so effort translates into outcomes.

The Program Includes 3 Core Modules

Event Design

2 sessions × 1.5 hours

We’ll cover the key design principles for high-performing events in your specific genre. Participants will explore examples of both successful and underwhelming events in their market segment.

They’ll receive a practical guideline for designing events that match player motivation, genre specifics, and business goals.

In the hands-on part, each participant will develop a concept for a new event tailored to their game, using the provided framework, and present it for expert feedback and improvement suggestions.

Event Economy & Balancing

2 sessions × 1.5 hours

We’ll walk through the core principles behind event balancing: how to personalize event difficulty and integrate rewards into your game’s economy without breaking it.

Participants receive a clear balancing guide customized to their game type and player profiles.

In practice, they’ll build working balance models and simulators for the event concepts created in Module 1, with feedback from both peers and the instructor.

Event Operations & Scheduling

2 sessions × 1.5 hours

We’ll analyze the best practices in event operations and scheduling, from top-performing games in your genre. Participants get a ready-to-use checklist and analytics guideline, including alert systems and action protocols for responding to event performance in real time.

In the practical segment, participants will build a full event schedule for their game, run simulations on event performance outcomes, and draft a backlog of improvements based on modeled results.

How the Training Works

🧩 Each module includes two sessions: one focused on theory, the other on hands-on practice.

🧩 After the theory session, your team receives a detailed implementation guide tailored to real-world workflows.

🧩 During the practical session, participants create and present an event concept designed specifically for your game.

🧩 The instructor provides ongoing, actionable feedback, helping the team refine ideas and avoid common mistakes.

This program is fully focused on your game and your goals, not generic cases.

Meet the Instructor

Vadim Bulatov is an expert in marketing, product management, and game design, with over 12 years of successful experience in the gaming industry.

Throughout his career, Vadim has collaborated with major companies such as Wargaming, Melsoft/Moon Active, and Playkot, where he worked on top-grossing games for mobile devices and PC. He has been involved in the full production cycle, from product management and vision creation to launch and optimization.

Vadim has also led the liveops, economy, and monetization department for the game Age of Magic, using his extensive experience and knowledge to develop successful strategies for managing game processes.

In addition to his corporate roles, Vadim serves as a product consultant in casual and mid-core games, bringing his unique perspective to game content creation and development.

Ready to Learn More or Get a Consultation?