Game Economy
Maximize profits from every move in the game
The game economy is more than just numbers and graphs. It’s the vital cog in a complex machine, where every decision impacts the entire game world. You are balancing monetization, trying to make the game fair and interesting for everyone, and making sure not to overdo it with premiums and bonuses, but there are difficulties here and there.
ㅤ
How can you manage all this without losing anything or overheating the system? How can you optimize revenues while maintaining user interest in the project?
ㅤ
This course is your key to a comprehensive understanding of game economics, from mathematical calculations and systems approaches to economic principles. Become a professional who confidently combines artistic vision with analytical thinking to bring success and profit to games.
Three reasons to take this course
Each session of the course is designed to enable you to immediately apply the concepts and techniques you've learned to your practice, achieving concrete results. Learn to confidently understand what the player wants and what mechanics to offer them, how to retain and bring more positive emotions, ensuring the growth of the project's financial performance.
You will learn how to professionally manage game economics and monetization, create effective monetization strategies, understand audience segmentation and metrics analysis, conduct A/B testing and forecasting, master game content management with economics in mind, and manage all documentation processes correctly.
The course provides access to unique materials gathered and systematized by the author over years of work and deep immersion in the topic of game economics. This is concentrated knowledge, which you will receive in a clear structure and to which you can constantly return, each time learning something new. Everything that will help you move to the next professional level is organized in a system in one place.
Each session of the course is designed to enable you to immediately apply the concepts and techniques you've learned to your practice, achieving concrete results. Learn to confidently understand what the player wants and what mechanics to offer them, how to retain and bring more positive emotions, ensuring the growth of the project's financial performance.
Who this course is for
If you want to understand how economics influences gameplay and how to develop a balanced system that retains players and motivates them to make purchases, this course is for you.
Learn how to create effective monetization strategies that increase revenues without negatively impacting the user experience.
Delve into methods of analyzing and predicting player behavior to develop economic models based on real data and trends.
Gain tools to create and manage successful economic systems in games, helping you achieve your goals and improve key project metrics.
Acquire the skills necessary to create sustainable and profitable economic systems in your projects, turning your passion into a successful business.
Course format
Video lectures
Pre-recorded lectures on each topic allow you to study the material at your own pace, whenever it suits you best.
Q&A sessions
Four online sessions with a mentor, during which they will answer all your questions and help you with your specific case.
Homework assignments
Homework assignments will help you consolidate your knowledge and add examples of solved cases to your portfolio.
Useful materials
Presentations, important information, and other materials are available at all times on our online platform.
Course program
- What game growth is and what causes it.
- Differences between a growing and a stagnating game economy.
- Foundations of game monetization.
- Responsibilities and KPIs of an economy and monetization specialist.
- The trilemma of game economy.
- How to design a game economy.
- Building a game economy.
- Problems in the game economy.
- How to change the game economy.
- The economic cycle matrix.
- Designing monetization pressure.
- Rules for creating economic cycles.
- Monetization pressure and "fair play."
- Classification and interaction of game goods/currencies.
- How to create a product of specific value.
- Price discrimination.
- How to determine and change the price of a product.
- Game inflation and how to manage it for profit.
- Key characteristics of IAP and ad monetization.
- How to add ad monetization to an IAP economy.
- How to increase the IAP share in a game with ad monetization.
- Subscription and microtransaction monetization models.
- Where to place monetization offers and ad placements.
- Managing monetization hangover.
- Why segmentation is needed.
- Main types of audience segmentation.
- How personalization of the economy and monetization works in different segments.
- Types of offers by their mechanics.
- UI/UX in offers.
- How many offers are needed.
- How to make offers a driver of revenue growth.
- When a player should see offers.
- How to create a chain of offers.
- Offer triggers.
- Managing segmentation, price points, discounts, and offer content.
- Key parameters for calculating event balance.
- Model for calculating the balance of an accumulating event.
- Key progress points in the event. ROI of the event.
- Open and closed accumulating events, Tournaments, Team events, Gacha, Battle Pass, Seasonal collections, Endowment.
- Key metrics in economy and monetization.
- Operational and retrospective analytics.
- Analytical studies in monetization and economy.
- How to conduct and evaluate A/B test results.
- What to do with ambiguous test results.
- Continuous hypothesis testing process.
- Creating economic models and revenue forecasts for new features and revenue drivers.
- Calculating the necessary volume of project capacity and its value.
- Audience features of casual and midcore games.
- Profit growth strategies in different types of games.
- Typical mechanics and their calculation - timers.
- Updating calculations of the remaining monetary capacity of the project.
- Determining the optimal speed for content consumption, LTV corridors.
- Typical mistakes in event balance calculation, product pricing, and offer discounts.
- How to minimize errors in forecasts.
About the Author
Vadim Bulatov is an expert in marketing, product management, and game design with over 12 years of successful experience in the gaming industry.
Throughout his career, Vadim has collaborated with major companies such as Wargaming, Melsoft/Moon Active, and Playkot, working on top-grossing games for mobile devices and PCs. He has been involved in the full production cycle – from product management and vision creation to launch and optimization. Vadim also led the Live Ops, economy, and monetization department for the game Age of Magic, using his extensive knowledge and experience to develop successful game management strategies.
In addition to working with various companies, Vadim serves as a product consultant for casual and mid-core games, offering his unique perspective on game content creation and development.
The course will be filled with valuable information and practical advice to help you reach new heights.
“My course, created in collaboration with Magicskills.pro, aims to reveal all aspects of the role of a manager responsible for the economy and monetization in a game project. At the same time, it teaches how to bring value to the company by driving game revenue growth.
I’ve seen many instances where newcomers with an economic or analytical background entered the gaming industry and, after learning the fundamental principles of game economy design, brought more value than experienced game designers. I want as many professionals as possible, who are well-versed in creating game projects, to delve into the economic intricacies, mathematical foundations, and systematically enhance their professionalism to actively influence the profitability of a project.
The course's goal is to provide a comprehensive set of practical knowledge and theoretical foundations, enabling professionals from various fields to tackle monetization challenges wisely and master the tools needed to make this possible.”
Vadim Bulatov is an expert in marketing, product management, and game design with over 12 years of successful experience in the gaming industry.
Throughout his career, Vadim has collaborated with major companies such as Wargaming, Melsoft/Moon Active, and Playkot, working on top-grossing games for mobile devices and PCs. He has been involved in the full production cycle – from product management and vision creation to launch and optimization. Vadim also led the Live Ops, economy, and monetization department for the game Age of Magic, using his extensive knowledge and experience to develop successful game management strategies.
In addition to working with various companies, Vadim serves as a product consultant for casual and mid-core games, offering his unique perspective on game content creation and development.
The course will be filled with valuable information and practical advice to help you reach new heights.
Pricing and Packages
- Access to lecture recordings on 16 topics
- Lecture presentations and other useful materials
- Homework assignments
- Access active for 6 months
- Certificate of course completion
EXCLUSIVE: 2 months trial on the Balancy platform
Additional Information
The course is conducted in Russian.
If you have any questions or would like to customize the course and conduct it exclusively for your company, please get in touch with us at academy@wn.media. We will be happy to assist you!