A step-by-step breakdown of how game teams can use analytics to drive LiveOps decisions and see measurable improvements in retention, engagement, and revenue. We’ll cover how to form data-backed hypotheses, run experiments, interpret results, and build a LiveOps loop that actually works — whether you're a small indie team or scaling up a live game.

Turn your in-game shop from a static list of IAPs into a dynamic, personalized experience that maximizes both player engagement and revenue. Join Balancy’s Product Owner and author of the first book on in-game shops, Michael Khripin, as he reveals proven strategies for designing high-performing in-game shops. From optimized layouts to personalization and LiveOps, discover actionable tips that drive conversions — backed by real-world case studies.

What if you built your entire studio around LiveOPS? What would that mean for game development, player engagement, and long-term success? In this session, Yarnhub shares their journey, insights, and vision for a LiveOPS-first approach — covering key lessons, challenges, and the successes they’ve achieved so far. Learn about the ultimate LiveOPS strategy and the disruption it’s bringing to the game industry.