WN Growth Summit Limassol’25

Онлайн платформа доступна: 22 мая - 5 июня, 2025

About

The WN Growth Summit is a high-density gathering of top-tier game studios, publishers, designed to tackle the real, burning issues studios are facing right now — from surviving platform shifts to rethinking monetization strategies and game design.

📌 Why it matters now:

We’re in a transition era. Ads are failing. AI is commoditizing content. Hypercasual is fading. Teams are downsizing. But player expectations are growing — and cross-platform, retention-first, monetization-savvy design is the only way forward. Our summit offers laser-focused insights to navigate this chaos.

UTC+3

11:55 - 12:00

Welcome to WN Growth Summit Limassol’25!

Julia Lebedeva
WN Media Group
12:30 - 14:00
Roundtable Discussion

The Next Big Thing: How to Make Money in the Gaming Industry in the Next Two Years

📌DESCRIPTION:
The gaming industry is evolving at high speed, and old playbooks are quickly losing relevance.
— Traditional monetization models are under pressure from platform policies and player fatigue
— User acquisition costs are rising while targeting precision drops
— Web3, AI, UGC, and new platforms promise growth — but many bets don’t pay off
— Studios are stretched thin between building for today and planning for tomorrow
— And the biggest risk: chasing trends that never turn into revenue

💡KEY DISCUSSION POINTS:
— What signals help you spot a real opportunity before it becomes mainstream?
— How do you balance innovation with financial stability?
— Is it worth building for Web3, UGC, or spatial computing today — or is it still too early?
— What new business models are quietly gaining traction?
— Which markets and genres show the strongest short-term potential?
— What are the biggest mistakes teams make when trying to pivot toward “the next big thing”?

😊WHO'S IT FOR:
Founders, executives, product and growth leads who are actively seeking the next revenue engine — and want to place smart, informed bets without chasing hype.

12:30 - 14:00
Roundtable Discussion

In-House vs Outsourcing vs AI: Where Are the Creatives Born That Actually Perform?

📌DESCRIPTION:
Creatives still play a key role in performance marketing, but the market has become tougher and less predictable.
— Successful concepts are copied within hours, especially by Chinese teams
— Outsourcing often delivers inconsistent quality and tends to stick to templates
— Playables require precision and flexibility, making external partnerships challenging
— The role of AI is growing, but few have figured out how to integrate it effectively into their pipeline
— And the most painful part: you can spend thousands of dollars creating a creative and not even get $1K in return.

💡KEY DISCUSSION POINTS:
— Where do you find ideas that don’t get instantly copied by everyone?
— How do you scale production without losing control?
— Can AI truly replace a creative team?
— Which approach delivers the best results today: an internal team, a reliable pool of partners, or a hybrid model?
— Is it still worth producing dozens of variations when testing capacity is limited?
— What KPIs should a creative team have?

😊WHO'S IT FOR:
CMOs, UA leads, creative producers, and founders who want to find a more effective model for producing and testing creatives.

12:30 - 14:00
Roundtable Discussion

Maximizing Game Revenue: Web Payments, Working with Whales, and Other Monetization Strategies

📌DESCRIPTION:
The gaming industry is evolving at high speed, and old playbooks are quickly losing relevance.
— Traditional monetization models are under pressure from platform policies and player fatigue
— User acquisition costs are rising while targeting precision drops
— Web3, AI, UGC, and new platforms promise growth — but many bets don’t pay off
— Studios are stretched thin between building for today and planning for tomorrow
— And the biggest risk: chasing trends that never turn into revenue.

💡KEY DISCUSSION POINTS:
— What signals help you spot a real opportunity before it becomes mainstream?
— How do you balance innovation with financial stability?
— Is it worth building for Web3, UGC, or spatial computing today — or is it still too early?
— What new business models are quietly gaining traction?
— Which markets and genres show the strongest short-term potential?
— What are the biggest mistakes teams make when trying to pivot toward “the next big thing”?

😊WHO'S IT FOR:
Founders, executives, product and growth leads who are actively seeking the next revenue engine — and want to place smart, informed bets without chasing hype.

14:00 - 15:30

Networking Lunch

15:30 - 17:00
Roundtable Discussion

Energy Over Time: Strategies for a Long and Joyful Life at High Speeds

📌DESCRIPTION:
How do you manage yourself, not just your calendar? This isn’t your typical “work-life balance” talk. It’s an honest, peer-to-peer exchange of how founders and top executives can maintain high performance, emotional resilience, and genuine joy — without burning out.

💡KEY DISCUSSION POINTS:
— Why energy is the true fuel for leadership and decision-making
— How to understand and manage your personal “energy cycle”: from sleep to active recovery
— Biohacking, wearables, nutrition, movement — what has actually worked for whom?
— Can we outsmart aging? Longevity strategies for 35+
— How to shift from productivity obsession to conscious effectiveness
— Why pushing 24/7 isn’t power — it’s fear
— The pleasure vs utility balance: where do you find fuel for the long run?

😊WHO'S IT FOR:
Founders and top executives. Especially valuable for those who want the second half of life to be vibrant, sustainable, and full of meaning — not just “successful.”

15:30 - 17:00
Roundtable Discussion

From Hyper-Casual to Steam: A Lifeline or the Next Trap?

📌DESCRIPTION:
The mobile market is in crisis — UA costs are up, analytics are broken, organic is nearly dead, and platform rules are tightening.
— Yesterday’s hyper-casual hits are today’s abandoned genres
— Suddenly, everyone’s making a move to Steam
— But the bar is higher, budgets are bigger, and players are less forgiving
— PC seems more open, but staying afloat is another story
— A few breakout successes — but is this a trend or just a temporary spike?

💡KEY DISCUSSION POINTS:
— Why is everyone rushing to Steam — and what happens if it doesn’t pay off?
— How do product strategies differ between hyper-casual and PC?
— Which marketing tactics are actually working on Steam today?
— When will we know if this pivot to PC is sustainable?
— How are teams, pipelines, and business models changing in this new reality?
— What are we leaving behind on mobile — and what are we really gaining?

😊WHO'S IT FOR:
Founders, producers, marketers, and investors navigating mobile stagnation and exploring whether Steam and PC gaming are the next big bet — or just another mirage.

15:30 - 17:00
Roundtable Discussion

Getting In Early: How to Join Projects at the Earliest Stage — and Where to Find Them Now

📌DESCRIPTION:
Everyone wants to be part of the next big thing — but by the time a game hits soft launch, most of the key decisions (and value) are already locked in.
— Traditional publishing pipelines are overloaded or risk-averse
— Incubators have gone quiet or shifted focus
— Venture funds are more selective, and angels are harder to reach
— Studios are increasingly building behind closed doors
— So where do you plug in now — and how early is “early enough”?

💡KEY DISCUSSION POINTS:
— Where are the early-stage games being built today — and how do you find them?
— What models work best for getting involved: publishing deals, co-dev, investment, advisory?
— Are incubators still alive — or have they morphed into something else?
— How do you evaluate early teams and prototypes with limited data?
— What do founders actually need at the early stage — and what should partners bring to the table?
— What’s the future of early-stage funding: angels, DAOs, studios, or corporate funds?

😊WHO'S IT FOR:
Publishers, investors, producers, scouts, and strategic partners who want earlier access to promising projects — and founders looking for smarter ways to grow beyond the prototype phase.

Speakers

Program to be updated! Stay tuned!

Tickets

Please pay attention that DEVELOPER & PUBLISHER PASS is reserved exclusively for game developers and publishers
DEVELOPER & PUBLISHER PASS
  • Meeting System on WN Hub
  • Live Networking
  • Lectures
  • Access to exclusive industry insights and potential partnerships
199 €
+VAT
1
SERVICE PROVIDER PASS
  • Bronze Sponsor status
  • A dedicated place in the Business Pavilion where you can host meetings (includes a table and chairs)
  • Logo on website, table tents
  • 2 Guaranteed Passes for company employees
  • Ability to schedule meetings at your spot via the Meeting system
  • Live Networking
  • Lectures
  • Access to exclusive industry insights and potential partnerships
2 000 €
+VAT
1

Location

Parklane, a Luxury Collection Resort & Spa, Limassol

Giannou Kranidioti 11, Street 4534, Cyprus

Partners

If you'd like to explore branding opportunities, please let us know!

Partners

Media Partners

Pavel Ryaykkonen

CEO & Founder
pavel@wn.media

Julia Lebedeva

COO & Sales
Partner
julia@wn.media
Telegram: @Julia_Lebedeva
LinkedIn: Julialebedeva

Yuliana Baygazova

Marketing & PR
marketing@wn.media

Antonio Pasalic

Program Director
antonio@wn.media

Contacts

Got questions? Please let us know!

For any questions including payment issues, please contact us at welcome@wn.media